Vie, 20 febrero, 2026
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5 reasons why La Plata continues to be an attractive place for investors

By Geronimo Odriozola, real estate broker at Remax Roble @geronimo_odriozola

In a real estate market that is going through a stage of reconfiguration, with signs of credit reactivation and more rational demand, not all cities respond the same. Some depend on the context. Others, from their foundations. La Plata belongs to this last group.
After more than a decade working actively in the city, I can affirm that its strength is not temporary, but structural. These are five reasons that explain it.

1. Institutionality that generates constant demand
As the provincial capital, La Plata concentrates ministries and public organizations that support permanent employment. Added to this is the academic impact of the National University of La Plata, which mobilizes thousands of students and professionals every year.
The result is stable real estate demand, both for rent and for sale.

2. Securities backed by real operations
It is a less speculative and more technical market. Prices are usually based on specific sales history, which provides predictability and reduces the gap between publication and closing.
In challenging contexts, rationality is a competitive advantage.

3. Growth with margin
The city is not saturated. The development towards the northern axis and areas such as City Bell and Gonnet shows that there is still potential for expansion and appreciation, maintaining planning and quality of life.

4. Strong proprietary culture
Housing continues to be a priority for families. With the progressive normalization of mortgage credit, this structural demand begins to activate, energizing the market in a consistent manner.

5. Strategic location
The proximity to the City of Buenos Aires allows maintaining work and commercial links, while offering a better price-product relationship and a more balanced urban scale.

La Plata is not a future expectation, but a consolidated place with firm foundations. When institutionality, sustained demand, rational values ​​and strategic location are combined, the result is an attractive market both to live and to invest.


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