Miami, USA. – In the competitive world of aesthetics in the United States, where the barriers of language and culture may seem insurmountable, the story of María Van Kesteren resonates with the strength of perseverance. He left behind a career in journalism and public relations to enter a new country, and today, along with his partner Alexandra, leaders Pure witha reference of well -being and aesthetic medicine for the Latin community with headquarters in Miami and Orlando.
What began as a business proposal became a life project. «When Alexandra proposed to associate, I decided to get involved from a new perspective, already as owner,» says Van Kesteren. With a master’s degree in managerial sciences and a vast marketing experience, his vision was clear from the beginning: creating a space that understood and meet the specific needs of Latin women.
María Van Kesteren, creative and co -founder of Pure Med, at the facilities of her headquarters in Miami.
Pure med is not just a more aesthetic clinic. Its success is based on a unique combination of cutting -edge technology, such as hair removal teams, and a deep human accompaniment. «We provide treatments with the highest level of medical care, always prioritizing the safety and well -being of the patient,» explains María.
This approach has led them to constantly innovate, incorporating supervised weight loss protocols by specialists with state -of -the -art medicines such as semaglutide, and developing their own line of nutritional supplements.
Overcome stigmas and build a legacy
The road, however, was not simple. «One of my biggest challenges has been to work with the Latin market in a country where English is mostly spoken,» he confesses. Far from being an obstacle, this situation became its greatest strength. When focusing on a niche that he knew perfectly, he managed to build a solid brand that speaks the same language – cultural and emotional – as his patients.
The key, according to her, has been to pay «special attention to every detail» and surround itself with a team of specialists aligned with their values. This commitment to excellence has resulted in exponential growth: in less than five years, they opened a second headquarters in Orlando and doubled the size of their main premises in Miami.
But his ambition goes further. They recently launched Pure Academyan educational program to train other professionals in the sector, consolidating their influence on the industry.
Pure MED facilities have state -of -the -art technology to offer avant -garde treatments in a professional environment.
Intuition and look in the future
When reflecting on her career, Maria shares a advice that would have liked to receive before: «That he trusted more in my intuition, in different circumstances and with the people I have around me.»
Today, his gaze is set in the future. The next big step is to expand the Pure Med model towards the Anglo -Saxon market and bring its vision of integral well -being to other cities in the country.
Its history is a powerful testimony for thousands of immigrants seeking to make their way. As she herself concludes: «Despite the fears and stigmas that exist for being Latin, I am convinced that with constancy, preparation and knowledge it is possible to reach any goal«. An affirmation that not only defines its success, but inspires a whole community to dream big.
