ADATA analyzes market landscape and announces new products at PARADISE event

ADATA Technology, manufacturer of memory modules and storage units, announced that it successfully held the event where the awards for its ADATA Paradise campaign and its Punta Cana Trip 2025 were presented. The meeting took place on October 15 at the Mangrullo Asador / Salón Rodeo

Thanks to this action by the memory and storage manufacturer, five members of its channels in Argentina obtained all-inclusive trips to Punta Cana, a prominent tourist destination in the Dominican Republic. The initiative to carry out this incentive plan sought to reward official ADATA and XPG distributors, as well as computer stores, that marketed ADATA or XPG products. The campaign began on July 1 and ended on September 30, achieving notable participation from the channel.

ADATA called all customers who reached the necessary points to participate in the contest. The event served not only to present the winning distributors and resellers who obtained the first places, but also to carry out the live drawing for three additional trips among those who accumulated points, but who did not reach the first places.

«The meeting was positive in all areas, especially in attendance, so we feel very supported by our clients. In addition, they are usually occasions where we all enjoy not only having a good time, but also the relationship between brands, distributors and computer stores. Even, in the few hours that the event lasted, interesting transactions could be closed,» he highlighted. Fabio Selvaggio, Country Manager of ADATA/XPG for Argentina and Uruguay.

ADATA Paradise: incentives for the channel

«We launched with great enthusiasm our incentive plan for partners, which benefited resellers and distributors. The participants had a target to reach and accumulated points with their purchases: every USD 100 allowed them to get 1 point. Those who obtained the most points were three of the five winners. The remaining two places were raffled among the rest of the clients, where those who added more points had a greater chance of winning,» he explained. Fabio Selvaggio.

There were ten winners (3 distributors and 7 resellers) who were awarded with an all-paid trip to Punta Cana. In addition, the brand anticipated that some of the Product Managers of the distributors ADATA works with will also travel.

«We offered additional incentives, duplicators or enhancers, such as the purchase of some special products on which we focused, which had double or triple points. This benefited the resellers, since they obtained more points, and also allowed us to promote a certain volume of solutions that not all of them marketed, but that sell and sell very well,» explained the Country Manager of ADATA/XPG.

New products and market outlook

During the event, ADATA presented the new NEXUS and NEXUS PLUS gaming chairs. “Attendees were able to check its quality and learn about the unique lumbar support that the NEXUS PLUS chair has, which distinguishes it from any other on the market and makes it ultra comfortable,” he highlighted. Fabio Selvaggio.

Additionally, ADATA took the opportunity to share its vision on the current market situation, both locally and globally. «Obviously, we understand the complex situation we are going through, related to low consumption in all areas. But, on the other hand, we trust that in the coming months this will be reversed. Our country is quite cyclical, especially when there are elections during the year. We understand that, at least, we will be able to have a few last months of good sales in 2025,» assessed the ADATA executive.

The Country Manager also addressed a critical issue for the industry: «We are going through a global shortage of chips (IC), which generates a huge shortage when it comes to manufacturing SSDs, RAM, and everything that is flash drives. It is an extremely delicate situation that is believed to continue until at least the first quarter of 2026. But many are already talking that it is possible that it will extend throughout 2026, which can generate a great complication, not only in the stock, but also in the prices that will be seen in the market. Prices never seen before.”

How the ADATA campaign worked

Resellers began to participate when they purchased more than USD 5,000 in ADATA and XPG products at different distributors. For every USD 100 they received one point during the campaign period.

The winners were determined in two ways: four trips for those who collected the most points, and three trips that were drawn live at the promotion closing event, where each point represented an extra ticket to win. A total of 10 executives will travel between Distributors and resellers.

The official ADATA/XPG distributors that participated were: Air Computers, Grupo Núcleo, Microglobal, NewBytes, New tree and Stylus. The subdistributors also participated: Ashir and Infoandina.

For more information about ADATA Paradise – Punta Cana Trip, go to: https://xpg.com.ar/promos/