By Flavia Tomaello, https://flaviatomaello.blog/, Instagram @flavia.tomaello
There are countries that are filtered through the senses before one sets foot on them. Italy is one of those territories that you first smell in the kitchen, hear in a chord, feel on the warm skin of a leisurely afternoon. It is a setting of ancient emotions, where art and life intertwine with the same naturalness with which a vine clings to a centuries-old stone.
Minor Hotels has decided to look at this country as a film director would: with a lens in love with light and gesture. Under the proposal “Chic in Italy: Set-Jet Stays”, it invites travelers to immerse themselves in scenarios where cinema and hospitality dialogue. It’s not just about staying: it’s about inhabiting a story.
In Rome, the city where time kneels before beauty, the Anantara Palazzo Naiadi hotel unfolds like a set that knows the secret of marble and the murmur of water. Every corner seems to murmur a phrase from Fellini, an echo of “La dolce vita” suspended between columns and reflections. To sleep there is to feel that the script for the next day is written by the Tiber as it passes.
Further south, on the Sorrento Peninsula, the Anantara Convento di Amalfi Grand Hotel revives the spirituality of an ancient monastery overlooking the Mediterranean from above. The terraces look like balconies from a romantic movie, where the sea is the absolute protagonist. The breeze has the texture of an old-fashioned kiss, and the sunsets paint the horizon as delicately as a director adjusts the last shot before the final applause.
In Sicily, the NH Collection Taormina stands between mountains and sea, as if it had been designed to capture the perfect moment between shadow and light. From its terraces, Etna observes, imposing and silent, those who dare to stop and look. It is a scenario that invites you to film internal scenes, to film with your eyes closed what your soul has not yet dared to say.
Travel like someone who shoots a movie
The concept of “set-jetting”—traveling in the footsteps of film sets—takes on a new depth here. It is not location tourism, it is an exercise in aesthetic empathy. It is dressing up as a protagonist and entering, with respect and amazement, into an Italy that continues to produce beauty even when the cameras are turned off.
Minor Hotels proposes turning each stay into a personal filming. The suite is the dressing room where the body prepares for the awakening scene; breakfast, a slow sequence that is filmed with the senses. Outside, the streets and landscapes take care of the rest: the extras are the neighbors who say hello, the laughter of a trattoria, the aroma of freshly ground coffee.
In a world that celebrates haste, Italy teaches the value of pause. Each stay in these refuges invites you to stop the clock and surrender to the art of being. Minor’s hotels do not seek to impress, but to excite: they are places where architecture does not dominate, but accompanies; where luxury is defined by the harmony of details, by the warmth of a look that understands human time.
There, the traveler becomes a witness and creator at the same time. The script is written by the air that passes through the olive groves, the sound of a bell in the distance, the texture of a fabric that recalls the freshness of linen on the skin.
Italy, with its indomitable elegance, can be watched like a movie that never ends. Minor Hotels invites you to enter that infinite ribbon and experience it from the inside, without cameras or spectators. Only with the slow pulse of those who understand that true luxury is not arriving, but feeling.
And when the suitcase closes and the train departs, something of the traveler remains there: a gaze leaning against a Roman window, a smile facing the Amalfi Sea, a sigh that is lost among the alleys of Taormina. Because there are trips that are not remembered; They are revived every time the soul seeks beauty.
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