Kickthe leading livestreaming platform in Latin America, established a strategic alliance with Telefe to go MasterChef Celebrity Argentina to a digital native audience. Through this collaboration, five of the platform’s top content creators are co-streaming the show, fusing traditional television with livestreaming interactivity and generating a new way to measure engagement in real time. Data from the first episode revealed peaks of 8,300 unique users interacting simultaneously.
The power of streamers and real-time engagement
The creators Manuel “Mernuel” Merlo (742.8k followers), Mathias «c0ker» Vasile (447.4k), Gerónimo “momoladynastia” Benavides (166.4k), Roberto “robergalati” Galati (49,5k) y Teo “TeoDM” Ivan Mendonca (8.6k) turn their channels into tools that capture what their audience thinks instantly. The analysis of StreamCharts of the first episode measured the generation of more than 89,000 messages in chata figure that underlines the high interest.
“This alliance… demonstrates the power of convergence between traditional television entertainment and interactive streaming. «We are redefining how live content is consumed,» he said. Ryan Webboperations manager at Kick.
| Streamer | Followers | Alliance reach |
|---|---|---|
| Manuel “Mernuel” Merlo | 742,8 mil | Alto |
| Mathias «c0ker» Vasile | 447,4 mil | Alto |
| Gerónimo “momoladynastia” Benavides | 166,4 mil | Half |
| Roberto “robergalati” Galati | 49,5 mil | Half |
| Teo “TeoDM” Ivan Mendonca | 8,6 mil | Low |
Most mentioned: influencer Ian Lucas leads the conversation
The metric goes beyond general numbers. He influencer Ian Lucas was the most commented participant, with more than 2,100 messagessurpassing by a 177% to her direct competitor, the actress and comedian Momi Giardina. At the host Wanda Nara and the judges of the program were also located in the top 10 of mentions, demonstrating how Kick captures qualitative details of TV consumption.
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