In the competitive world of medical aesthetics and dermocosmetics, few companies manage to combine strategic vision, human sensitivity and execution capacity as they have done. Andre Masi. Founded in 2008 by Laura Santiso y Gabriel Donatimanaging partners and directors of the firm, the company quickly positioned itself as a relevant player in the distribution of high-end international products and the development of innovative solutions for aesthetic care.
«We come from a professional career within the dermocosmetics sector, and we knew that there were top-level international brands that were not yet present in Argentina and Uruguay. We saw an opportunity and decided to go all out,» remembers Laura Santiso. To take that leap, both made one of the most difficult decisions: sell their homes and reinvest all the capital in the new project. “We didn’t want to add partners or lose freedom to do things our way. “That decision was a before and after.”, complements Donati.
A name with history, a company with soul
The company name pays tribute to Andre Masia Belgian pharmacist who was its initial partner and whose figure embodies the innovative and entrepreneurial spirit that still guides the company. “We liked the idea of giving a first and last name to the brand, like many European companies that we admire, but also because it represented a restless, scientific vision with a great business sense”, Santiso says.
Hybrid model, human differential
The company works with a hybrid business model that combines personalized attention with digital tools, participation in scientific conferences, social network management and public relations actions. Its differential is in the quality of advice, closeness to clients and scientific support of each product. Today his portfolio includes aesthetic medicine, professional cosmetics and dietary supplementswith solutions for peeling, mesotherapy, fillers and melasma treatment, among others.
They are exclusive representatives in Argentina and Uruguay of the MesoesteticPharmaGroupa laboratory of Spanish origin with a global presence. Additionally, they developed their own line of supplements, BIOaestheticswhich integrates the philosophy of beauty from within.
Solid growth in a challenging market
From its beginnings with just 10 products, the company grew steadily until it reached more than 80 active references. In 2024, they began operations in Uruguay, consolidating their regional presence. In that same year, they implemented a more aggressive commercial strategy that allowed them to grow by 70% in units. “It wasn’t luck, it was a planned strategy. “We knew when to invest in visibility, when to train the doctor, and when to bet on volume”explained Donati.
The company also prepares the launch of a new international representation of very high impactstill confidential, which promises to expand its market reach in the region.
Technology, logistics and digital transformation
With offices in Buenos Aires and Montevideo, André Masy works with outsourced logistics operators and national coverage in both countries. Technology is central to its management model: implement a new CRMthey are developing their e-commerce platform and optimize processes to maintain high service standards.
«Efficiency in distribution is not negotiable in this area. Every step has to be under control, from stock to the last delivery”says Santiso.
Close leadership, culture with purpose
One of the most valued aspects within André Masy is its internal culture. With biweekly training, bimonthly planning meetings and coaching sessions, the company fosters an environment of constant development. «Our leadership style is horizontal. We listen to everyone and build from the team»explains Donati. Santiso adds: «We want our team to grow with us, not only professionally, but also on a personal level. That is also innovation».
The corporate social responsibility It has an internal focus: taking care of the team, offering differential benefits and generating a work environment where everyone feels a part.
Future of the sector and long-term vision
In a growing market like that of aesthetic medicine, the challenges are not few. «We see an expansion of the sector, with more professionals turning to aesthetics and also a greater range of products. We believe that differentiation will come from quality and professional training,» they maintain. In the future, its objectives include consolidate structures, expand direct sales channels and continue innovating.
In Donati’s words: «We don’t see this as just another company. It is a life project. The only way to build something lasting is with knowledge, long-term vision and real passion for what you do».
To those who are considering starting a business in the field today, Laura Santiso leaves you some advice: «I invested first in training you. Intuition is important, but without management there is no business that survives».
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