The province of Jujuy will begin its 2026 tourism promotion agenda on the Atlantic Coast, reaffirming once again its sustained presence in the city and in different parts of the Atlantic Coast, an action that is repeated every summer with the aim of bringing the destination closer to the public and the tourism sector.
Of the January 13-15, 2026he Ministry of Culture and Tourism of the Province of Jujuy will develop a series of promotional activities in Mar del Plata and other coastal towns, all free and without costdesigned for residents and tourists who choose the Atlantic Coast during the summer season.
Mar del Plata is once again a strategic place within the promotional calendar of Jujuy, consolidating a historical link that remains in force year after year, both with the general public and with tour operators and local media.
Promotional activities on the Atlantic Coast
Tuesday, January 13 – Mar del Plata
- Varese Beach | 10:00 a.m. to 1:00 p.m.
- Playa Grande | 15:00 a 19:00 hs
Wednesday, January 14 – Mar del Plata, Pinamar and Cariló
- Tours of beaches and public roads in Pinamar (10:00 a.m. to 1:00 p.m. and 3:00 p.m. to 8:00 p.m.).
- Promotional actions in Cariló.
- Mar del Plata: presentation of the destination Jujuy, exclusive meeting for tour operators and press in Santa Playa Grande – Victoria Ocampo (6:00 p.m. to 9:00 p.m.).
Thursday, January 15 – Miramar
- Tours of beaches and public roads | 09:00 a.m. to 1:00 p.m.
Jujuy and its proposal for summer 2026
During the promotional agenda on the Atlantic Coast, Jujuy’s comprehensive tourism proposal for summer 2026 is presented, based on its four regions and a combination of nature, cultural identity and sustainable development.
High Altitude Wine Route
A distinctive wine tourism proposal that takes place in the Humahuaca Gorge and the Valleyswith guided visits to high altitude vineyards and tastings that reflect the identity of northern Argentina.
Quebrada Solar Train
An innovative and sustainable means of transportation that connects Volcano, Purmamarca, Maimará, Tilcara and Humahuacaallowing you to explore emblematic landscapes and towns of the province in an environmentally responsible manner.
Culture and traditions
He jujeño carnival and its ancestral celebrations stand out as one of the main cultural attractions of the country, attracting visitors for its rituals, music and popular expressions.
Celebrations calendar 2026
- January 10: Copleros Meeting – Purmamarca.
- February 12: Comadres Thursday.
- February 14, 15 and 16: Big Carnival (comparsas and popular rituals).
- February 21: Little Carnival.
With this 2026 promotion agenda, Jujuy reaffirms its historic presence in Mar del Plata, strengthening the link with the local public and the city’s media, and inviting you to discover a destination that combines unique landscapes, living culture and sustainable proposals for the next season.
Social networks: IG @visitjujuy
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