The decision to keep a property on the sales market for months without obtaining results is generating direct economic losses for thousands of owners, who must face fixed maintenance costs, taxes and expenses without receiving any profitability. Faced with a slowed sales scenario, leasing emerges as the most efficient alternative to capitalize on waiting time, allowing the asset to revalue while generating genuine income and being financially self-managed through high tenant demand.

The invisible cost of keeping a property empty
Keeping an apartment or house with the “For Sale” sign on it for a long time is not a neutral process for your pocket. Each month that passes without completing the operation, the owner must absorb the payment of expenses, ABL (Lighting, Sweeping and Cleaning), basic services and corrective maintenance. This accumulation of expenses turns a real estate asset into a liability that drains liquidity.
In the current context, where the sales market shows a slower dynamic, the urgency to sell can lead to accepting offers significantly below the appraisal value. Renting the property eliminates that immediate financial pressure, allowing the owner to wait for the ideal market cycle without the need to auction off their assets.
Profitability and security: the pillars of modern rental
One of the main reluctance when it comes to putting a unit on the rental market is the fear of non-compliance. However, the evolution of financial instruments has changed the rules of the game. Today, the integration of specialized services allows operating with a technical and legal containment network.
The implementation of a rental guarantee Robust, such as those offered by platforms such as Garantear, provides the lessor with the necessary peace of mind in the event of any eventuality or delay in payments. These types of tools act as a shield that professionalizes the link between the parties, ensuring that the flow of funds is constant and that the property fulfills its primary function: generating wealth.
Benefits of active real estate capital management:
- Full coverage of fixed expenses: The monthly rent absorbs tax and consortium costs.
- Cash flow generation: Transformation of a vacant property into a source of liquid income.
- State preservation: An inhabited property usually receives more constant maintenance than an unoccupied one, avoiding deterioration due to lack of use.
Revaluation in bullish markets
There is a myth that renting a property makes it difficult to sell later. However, in a market with an upward trend, time plays in the owner’s favor. While the tenant pays rent and covers operating costs, the market value of the asset continues its growth curve.
Opting to rent does not mean giving up the sale, but rather make capital work while waiting for the opportune moment. Instead of watching the months go by with an empty apartment that generates debt, the owner positions himself in an advantageous situation, where the asset remains current, the capital is protected and the monthly profitability strengthens his overall financial position.
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