Sydney Sweeney has made official the launch of SYRNher long-awaited lingerie brand.
The opening of the digital store occurs just two days after the actress of Euphoria starred in a risky publicity stunt hang bodices on the poster Hollywood.
This event, despite the possible legal consequenceshas functioned as a powerful visibility engine for the project funded by Jeff Bezos.
The marketing strategy, rated by experts as disruptivegenerated a deep division of opinions in the comments on Sweeney’s account, who has more than 26 million followers on Instagram.
The public response was immediate: the official SYRN account exceeded 150 thousand followers in less than two daysdemonstrating that the relevance of the actress transcends her success on screen to position herself as a powerful figure in the business world.
Despite the controversy, the actress confirmed the start of sales with a strong message: “The secret is finally out… say hello to SYRN,” ensuring that this is clothing designed for personal enjoyment,»without the need to explain or apologize«.
A proposal based on versatility and inclusion
In press material distributed today, Sweeney explained that the brand seeks to represent the multifaceted nature of the contemporary woman. The collection is structured in four different worlds: Chest of drawers, Playful, Romantic y seductive.
According to the founder, the objective is for each garment to adapt to a way of feeling and not to a fixed identity, allowing users to transition between different versions of themselves.
Furthermore, with an offer of 44 sizes ranging from 30B to 42DDD, Sydney revealed that she wanted to solve a personal problem that she had faced since her adolescence.
«I was in sixth grade with a size DD and hated the bra I had to wear»underscoring that designing for different body types was a non-negotiable priority for SYRN.
Commercial success and competitive prices
Beyond the media noise generated by the incident at the Hollywood sign, SYRN’s business model aims at a mass market as a brand direct to consumer (DTC).
Most products are available below the 100 USDwhich positions Sweeney’s brand in a competitive segment against other giants in the intimate fashion industry.
While the actress celebrates this business milestone, the marketing sector analyzes how a legal controversy could be transformed into such an efficient launch pad.
What is undeniable is that, between the debate about respect for monuments and her success on social networks, Sydney Sweeney has made the entire world talk about SYRN on its opening day.
The collection is now available to the general public, marking the beginning of a new stage in the career of the young star.
