Three decades after its first investment in the province – with sustainable hotel developments, gastronomic projects and a venture of glamping with international recognition—, Martin Sueroa benchmark in the tourism sector, and is preparing to launch a innovative startup which combines strategic consulting and marketing production specialized in tourism.
A story of trust and growth with Neuquén
There are stories that are perpetuated and others that are transformed to grow even more. The trajectory of Martin Suero with the province of Neuquén it belongs to the latter. 30 years ago, Suero—renowned publicist and fine art photographer—was one of the professionals he saw in Neuquen a horizon of opportunities, deciding to invest and develop his career in a region that today has it as president of the Hotel and Gastronomic Association of Villa La Angostura, advisor of the Argentine Federation of Hotels y titular representative of Patagonia before the FEHGRA tourism department.
Today, with the experience of someone who knows the terrain and the vision of someone who understands the future, he once again chooses the province as the headquarters of his new project.
A startup with Neuquén DNA
This is the launch of a startup marketing consulting and production company oriented exclusively to tourism. This bet is not accidental; arises from the need to professionalize the communication of destinations and services in an increasingly competitive and digitalized global market.
The new company positions itself as a bridge between the tourist tradition of the province and new technologies. Its main focus will be the development of:
- Content marketing strategies
- Brand management for destinations and companies
- Strategic advice for public and private organizations seeking to elevate their positioning
Experience and vision for a new era
Martín Suero is not a newcomer. His connection with Neuquén began three decades ago, a time in which he actively participated in the growth of the sector. After traveling a long path of specialization and continuous training, his commitment marks a milestone in the provincial and national entrepreneurial ecosystem.
“Choosing Neuquén again 30 years later is an act of trust in its people and their capacity for inexhaustible growth,” they point out from those around them.
The new startup seeks to merge the strategy of a traditional consulting firm with the agility and creativity of a content producer adapted to this new era, providing comprehensive solutions so that the Neuquén—and national—tourism sector reaches new international standards with its European allies in the world of tourism. artificial intelligence applied to tourism.
Why Neuquén
The choice of Neuquén as a base of operations responds to the solid present of the provincedriven not only by energy activity, but also by a consolidation of tourism as a fundamental economic axis. Destinations such as Villa La Angostura, San Martín de los Andes and the lakes region have positioned the province as a pole of attraction for high value-added investments.
A commitment that is renewed
With this landing, Martín Suero reaffirms that the commitment to provincial and Argentine development remains intact. Three decades later, the investment returns home, but this time, with an eye toward innovation, future marketing and the construction of bridges between the Patagonian tourism tradition and the most advanced tools of global communication.
Discover more from LatamNoticias
Subscribe to get the latest posts sent to your email.
