Football is also played off the field: “La Otra Jugada” is born, the new daily stream that explains what is not seen in the game

In an ecosystem where football consumption increasingly migrates to streaming and conversational formats, a new project is committed to telling the full story. It is about “The Other Play” (LOJ) a daily magazine that transcends the 90 minutes of play to delve into the universe that surrounds the most popular sport: internal management, the transfer market, behind the scenes of the VAR, the business of football and the culture of social networks.

The program, developed in co-production with Picado TV —platform that hosts it—, was born with its own identity and a long-term vision, seeking to consolidate itself as a new actor within digital sports journalism.

A table with diverse profiles and a spicy but responsible tone

“The Other Play” is directed by Juan «El Vasco» Gorrochateguiwho leads a team of seven panelists that provide complementary and specialized views:

• Mauro Palacios
• Fede Taccone
• Pablo Lafourcade
• Guillermo “Vest” Vetere
• Saint Waddle
• John in Reynoso
• Maki Tomasini
• Holy Peace

Behind the editorial architecture and the pace of the program lies Agustina Penalvaco-producer of LOJ. With a solid track record in the medium, Peñalva is the centerpiece in defining the program’s identity, the editorial tone and strengthening the bond with the audience, ensuring that the content maintains its relevance in a highly competitive market.

A format designed for the new era of digital consumption

LOJ adopta un live daily magazine formatwith fixed sections, active audience participation and a logic designed for both live consumption and the generation of native clips for social networks. The proposal combines journalism, argued opinion and creative resources that seek to differentiate themselves from the classic panel.

The program targets an audience of 18 to 45 yearsmade up of fans, intensive network users and the public that seeks analysis with information and context, in a tone spicy but responsible.

Where and when to see it

• Days and times: From Monday to Friday, from 12 to 14 hours.
• Platform: channel YouTube from Picado TV, with replicas in X (ex Twitter) y TikTok.

The objective: explain football as an industry and cultural phenomenon

“The Other Play” was born with the premise that soccer is no longer played only on the field. It is also played outside. In the club offices, in the hallways of the leagues, in the million-dollar contracts and in the viral posts that ignite debates. The program seeks to be a reference space to understand football beyond the resultaddressing it as an industry and as a cultural phenomenon.

In the short term, the objectives are clear: consolidate identity, strengthen the community and position itself as a daily appointment for those who want to know everything about their passion.

Because football is also played outside. And there is “The Other Play.”