It is March 13, 14 and 15a new edition of Lollapalooza Argentina and, for fifth consecutive year, Nature it will be Official makeup of the event. In this edition, under the premise “Let’s experience well-being together” the brand invites people to vibrate at the same frequency while enjoying music, and to choose to be good with themselves, with those around them and with the planet, to activate an unstoppable regenerative movement.
The leading beauty and personal care brand will be present at the festival with the Nature Spacea proposal that seeks, through makeup and other experiences, to invite people to generate well-being that expands and infects others, making collective enjoyment an engine of transformation.
«Once again we seek to transform the energy experienced at the festival into a force for change. We want each person to express their power in their makeup, to feel the power of nature on their skin and the pride in their choices on a stage as impressive as Lollapalooza,» he says. Florencia Violini, Natura Marketing Manager.
Makeup to enhance identity
He Nature Space will have different makeup stationsan experience designed to enhance identity, self-expression and well-being. Those who visit the activation will be able to:
- To be looked by professional makeup artists following the style of the line up artists
- Create your own looks at the self-makeup stations with products from the lines Nature makes you y Nature ONE
Temporary tattoos with iconic phrases
There will also be a spot temporary tattoos inspired by the energy of the festival and the artists on the line up. Following the trend of “tattoo statement” which went from being a taboo to a bold expression of identity popularized in the world of music, people will be able to tattoo their most iconic phrases from your favorite artists from Lollapalooza.
The Regeneration Challenge: a sensory experience
Hand in hand with your line EkosNatura convenes a space dedicated to reflection and awareness about caring for nature and links. He Regeneration Challenge invites people to make small decisions that connect them with others, motivating them to generate a positive impact on their environment, through a sensory and immersive experience.
Awards and environmental commitment
During the 3 days of festivalthose who approach the space will also be able to win different Natura products to connect with the brand.
Additionally, like every year, the brand will hold the carbon footprint offset of all activation and will donate part of the materials to give them a new useful life.
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