Devré unveiled its new PFR+ performance line in an immersive experience with Fuerza Bruta

The new PFR+ line combines textile technique, tailoring and contemporary sports and urban functionality, designed to accompany the dynamic rhythm of life in the city.

For active men who move in different settings, from work to social gatherings, PFR+ Performance stands out for integrating cutting-edge technical materials with elegant and versatile designs, fusing sport style and modern tailoring with inspiration from the outdoor universe.

Under the concept “where flexibility meets design”, PFR+ incorporates stretch fabrics, lightweight structures and textile technologies that provide comfort, freedom of movement and easy maintenance throughout the day.

An immersive experience that reflected the movement and practicality of the new proposal

Clients, content creators and celebrities, such as Santiago Korovsky, Celeste Cid, Noelia Marzol, Ramiro Arias and Diego Mendoza learned about the new line through live activations in GEBA’s Sala Sinpiso.

Late into the night the guests enjoyed the AVEN Fuerza Bruta show, which perfectly illustrated the life in motion that PFR+ promotes. The proposal incorporates technical developments that improve the user experience. Among them, stretch fabrics, lightweight structures and materials that facilitate daily maintenance stand out.

Look comfy and elegant

Performance presents stretch rip-stop suits, ultralight jackets and technical pants. Stretch bombers, shirts and dress shirts with a contemporary imprint are also added. In this way, they propose combining sport style with modern tailoring, allowing outfits to be shared between informal and work situations.

At the same time, they are betting on the urban fashion segment, including sweatshirts and joggers for everyday use, prioritizing comfort but without neglecting style. In this way, the brand joins the trend of integrating design, techniques and comfort as axes of contemporary clothing.

The line is now available in selected stores and in the online store. To find out more information about Devré, you can access his official website or his Instagram account.