As part of Barista Day, Starbucks Argentina announces the launch of an initiative that invites coffee lovers and baristas of all levels to show their creativity through latte art. This campaign, which will be carried out simultaneously in Chile, Argentina, Paraguay and Uruguayseeks to reinforce the brand’s commitment to coffee culture, promoting talent and connection with the community throughout the region.
Under the concept of celebrating the “soul of a barista” the activation contemplates a digital call open from April 1inviting professionals and amateurs alike to share their best latte art creations.
How to participate
To participate, interested parties must upload a video of up to 30 seconds on social networks (Instagram, Facebook or TikTok), showing your latte art creation and tagging @StarbucksArgentina in the post or in the stories. During 5 daysthe brand will be collecting and amplifying content across its digital channels, driving conversation and visibility around coffee and barista creativity.
Once the participation period has ended, a jury composed of Coffee Masters and specialists from Starbucks Argentina will select the finalists.
An exclusive event to celebrate creativity
The finalists will be invited to experience a exclusive in-store experience: An intimate event designed to bring the coffee community together, where they can recreate their latte art live. In this instance, the jury will define the first, second and third placeannouncing the winner at the same event.
The main prize will be a month of free coffee at Starbucksin addition to a coffee kit which will include a selection of bean coffees from different origins and surprises from the brand.
The word of Starbucks
“This initiative seeks to value the passion, creativity and talent that exists in the coffee community” he pointed out Soledad Fantuzzi, Starbucks marketing manager for Alsea South America. «At Starbucks we understand coffee as an experience. Through this campaign, we want to continue promoting the coffee industry and generate meaningful connections with our entire community» .
Commitment to coffee culture
This initiative reflects Starbucks’ commitment to highlight the culture of coffee and the baristahighlight local talent and continue to inspire greater experience and appreciation for coffee in the region.
For more information and to participatevisit the social networks of Starbucks Argentina (@StarbucksArgentina on Instagram, Facebook and TikTok).
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