The hotel sector is one of the pillars of the tourist experience and one of the main thermometers of the evolution of the sector. In WTM Latin Americahotels, resorts and industry associations come to strengthen the ecosystem, expanding business opportunities and alliances between lodging means, destinations, agents and operators. The 2026 edition will take place on April 14 to 16 in it Expo Center Norte, São Paulo (SP).
The presence of these groups reinforces the diversity of the hotel sector represented at the fairbringing together everything from international networks to independent units and all-inclusive resorts, in an environment dedicated to generating business and connecting with commerce.
Roteiros de Charme: experience, streaming and responsible tourism
Among the already confirmed participants is the Roteiros de Charme Hotel Associationwhich represents independent ventures focused on exclusive experiences and local identity. During the fair, the Association will present the first exclusive streaming series: Roteiros de Charme has exclusive production on responsible tourismhighlighting the associated hotels, in the channel Travel Plus TV. With 30 to 40 minute episodes, the production reveals destinations marked by charm, authenticity and attention to detail, presenting privileged locations, comfort, authentic gastronomy, sustainable practices and personalized experiences. The series will be shown for free in more than 60 million TV and streaming platforms. For more information, you can visit the official site of Roteiros de Charme.
The large hotel chains confirmed
Along with the entity, large networks and properties are present. Among them are, in alphabetical order:
- Atlantica Hotels
- Atrio Hotel Management
- Bourbon Foz do Iguaçu
- Othon Hotels
- Livá Hotels & Resorts
- Louvre Hotels Group Brazil
- Melia
- Ocean Palace All Inclusive Premium
- RCD Hotels
- National Inn Hotels Network
- Slaviero Hotels
- Windsor Barra Hotel
Besides, Vila Galé will take advantage of WTM Latin America to reinforce, with the Brazilian market, its expansion plan in Brazil. Today, the Portuguese chain has ventures in the Northeast, Southeast and South, marking its arrival in new destinations and significantly increasing its portfolio, which currently has 13 hotels in operation in Brazilian territory.
Other exhibitors should be announced soon. To see the updated list and obtain accreditation, interested parties can consult the The official site of WTM Latin America.
Accreditation and services for professionals
WTM Latin America 2026 will begin charging a fee for the issuance of access credentials for Trade Visitors (professional visitors) and students. The values of 2nd lot are from R$170 (for accreditations carried out between April 1 and 13). Trade Visitors accreditations are valid for the three days of the event, in addition to granting access to the fair’s networking tool WTMLAT Meet.
Important: Los Travel agents and qualified buyers are exempt from the entry fee. You can register through official accreditation link.
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