WTM Latin America 2026 announces free thematic programming aimed at travel agents that directly addresses challenges and highlights trends and opportunities. As part of the campaign «Protagonist Agent» the content axis brings together more than 20 conferences and debates which will take place in the three official theaters — Technology & Innovation, Transformation y Trends — and will address topics that cut across the daily lives of these professionals.
Throughout the three days of the event (from April 14 to 16 in it Expo Center Norte, São Paulo), this selection includes debates and practical analyzes that dialogue with the agent’s daily life: from the consultative sale until the smart use of datafrom interpreting traveler behavior to building more lasting relationships with clients and destinations. The proposal is to offer applicable content, provoke strategic reflections and expand the repertoire of those who work on the front lines of tourism.
Featured topics from the “Protagonist Agent” programming
Among the proposed topics, the debate on «The new travel agent: curation, strategy and the human being at the center» It is one of the most anticipated, since it addresses the evolution of the role of the agent and its essential role in an increasingly automated environment. Another highlight promises to be the presentation on «Global trends with a Latin accent: what matters for our markets» an adaptation of international tourism trends to regional reality.
«Marketing that fills the agenda, not just social networks» proposes an important change of direction: stop focusing on digital vanity and focus on actual conversion. The proposal is to show how to transform social networks, WhatsApp, advertisements and relationships into a constant flow of travel requests, with method.
Focused on data, the conference «Decoding the global tourist: AI, data and the Embratur & Visa case in building the future of Brazilian tourism» Expands understanding of traveler behavior and offers insights for decision making. To learn more about the event and accreditation, you can visit the The official site of WTM Latin America.
Regenerative tourism and closing with reflection
For its part, the round table “Regenerative tourism: a new way to travel — how tourism professionals can contribute to more prosperous and resilient destinations” dialogues directly with the central theme of WTM Latin America 2026, proposing a reflection on new mentalities, responsibilities and possibilities of action for those who create and sell trips. Taken together, the conferences reinforce the importance of combining strategy, technology and sensitivity in the performance of the contemporary agent.
How to participate and accreditation
The Admission is free for travel agents (through prior accreditation). For professional visitors (Trade Visitors) there are staggered costs: 2nd lot R$170 (until 3/31) and 3rd lot R$400 (from 1/4 to 4/16). Students pay R$60 for the first two days or free access on April 16. Accreditation is available at official registration link.
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