Privado Reserva, a Malbec that was born in the heart of the South Oasis of Mendoza, conquered the Argentine table and crossed borders to reach more than 12 countries.
There are wines that accompany an era. And there are wines that define it. The Privado Reserva Malbec from Bodega Jorge Rubio belongs to that second category: with an uninterrupted history that made it a benchmark in its segment, it has earned its own place on the tables of Argentines and in the glasses of those around the world who discover the south of Mendoza through its aromas and character.
Malbec Day is celebrated every April 17 and we Argentines celebrate it as our own. This year, Bodega Jorge Rubio celebrates it as it deserves, with the wine that, with more than 20 years on the market, became a classic. El Privado Reserva is part of the history of the winery and of those who choose it harvest after harvest.
A wine that always knew who it was
From its first harvest, Privado Reserva Malbec was born with a clear vocation, to be a signature, honest wine that spoke of the place where it was made. Made with grapes from the winery’s own vineyards in the South Oasis of Mendoza, that fertile strip that extends between General Alvear and San Rafael, watered by the Atuel River and shaped by a high continental climate, the wine rests for 12 months in American and French barrels before reaching the bottle. A process that provides complexity and character without overshadowing the genuine expression of a region that for decades was the great unknown of Argentine viticulture.
The leather label that became a symbol
If there is an element that distinguishes the Privado Reserva in any wine cellar, gondola or table, it is its label. Made of leather, over the years it became a symbol of identity for the winery and one of the most recognized labels in the segment. It wasn’t a marketing coup. It was a decision that sought to materialize in the packaging the same authenticity that is inside the bottle. Unique and elegant at the same time, the leather label of the Privado Reserva is today an icon that transcends wine and speaks of a way of understanding the craft.
From the Argentine table to the most demanding markets in the world
The Privado Reserva Malbec accompanied Sunday lunches, New Year’s Eve toasts, first dates and family celebrations. It has established itself on the restaurant menu, in the well-chosen corporate gift and in the glass of those looking for a wine with history without sacrificing accessibility. Being in all those moments without losing his character or his coherence is perhaps his quietest and most significant achievement.
But the Private Reserve did not stay in Argentina. As time went by, it crossed the ocean and found its place in markets as diverse as they were demanding. Denmark, the United States, Canada, Japan, Taiwan, South Korea, Belgium and Germany are today common destinations for a wine that was born in the south of Mendoza and learned to speak all languages. More than 12 countries guarantee that the South Oasis has something to say to the world, and the world is increasingly listening.
“We continue making the same wine that we always wanted to make”
Jorge Alberto Rubio, winemaker with more than 40 years of experience and founder of the winery, thus summarizes the philosophy behind Privado Reserva. A wine without concessions, faithful to its origin, which over time found its own audience without the need to reinvent itself.
That long, patient and built path harvest by harvest is what the winery celebrates this Malbec Day.
PRIVATE MALBEC RESERVE
Intense red color with violet reflections. Intense and fruity, with outstanding aromas of ripe red fruits, black cherries and blackberry. Its entry into the mouth is fresh and smooth, with sweet and ripe tannins from its passage through oak barrels.
Aging: 12 months in American and French oak barrels
Head of Oenology: Jorge Rubio
Oenological Team: Gisela Romero, Micaela Sosa
Suggested price: $11,300
ABOUT JORGE RUBIO WINERY
Located on the outskirts of General Alvear, Mendoza, Bodega Jorge Rubio combines tradition and modernity in each stage of its production. With a production capacity of 1.4 million liters per year, it has state-of-the-art winemaking technology. However, essential processes such as harvesting, manual selection of grains and labeling of the most emblematic lines continue to be carried out in an artisanal way, preserving the essence and quality that characterizes their wines.
The winery houses an underground tasting room, an aging cellar with more than 700 French and American oak barrels, and a champagne cellar where high-end sparkling wines are produced using the traditional Champenoise method. In addition, it has a small distillery equipped with French stills, used to produce its exclusive Signature Cognac.
20 years after its founding, the mission of Bodega Jorge Rubio remains clear: to create unforgettable wines that reflect the essence of the South Oasis of Mendoza, deeply respecting nature and its people. With a presence in more than 12 countries, including Japan, China, the United States, Canada, Germany and Brazil, its labels have been recognized internationally with more than 70 mentions and scores of over 90 points in prestigious contests and publications.
Bodega Jorge Rubio is a reference in southern Mendoza, standing out not only for the quality of its products, but also for its commitment to innovation and winemaking tradition.
ABOUT JORGE RUBIO
Jorge Alberto Rubio is an Argentine winemaker with more than 40 years dedicated to winemaking. At the end of the 90s, after years of experience as a winemaker in different wineries, he decided to embark on his own path. Supported by his family, he began the dream of founding his own winery. Since 2003, with the innovative spirit that has characterized it since its beginnings, it designs, produces and labels its own wines with the firm conviction of offering consumers expressive products, with their own style.
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