Within the framework of the WTM Latin America 2026, the international chain BWH Hotels made a positive assessment of its growth in the region, highlighting the arrival in 15 countries and the incorporation of new destinations for the brand. Larissa Dias Vieira, the company’s marketing specialist, spoke with the press on the last day of the event and stressed the importance of this fair as a key space to generate connections throughout the continent.
A year of achievements and news
“We are celebrating our 80 years«, a very important year for us, full of new things,» said Larissa Dias Vieira. The executive highlighted that, in the last year, BWH Hotels achieved presence in 15 Latin American countriesa record number that reflects the chain’s expansion strategy.
Among the milestones mentioned, the arrival at Surinamea country where the brand had never had hotels before. Its presence also expanded in Guatemala and arrived at Honduras with luxury brand World Hotelsvia hotel Aquedimare. In Mexicothe chain added a new luxury experience: the Soul Spring San Century in Cuernavaca.
WTM Latin America: a crucial space for regional connections
“The event is great not only for us who are here in Brazil, but also for all of Latin America,” said Larissa, highlighting the participation of professionals from Peru, Chile, Guatemala and other countries. “For us as an international chain, in such an important year, being here is essential.”
The executive thanked the space and stressed that WTM Latin America It is consolidated as a “crucial platform for connections” with the entire region, allowing BWH Hotels to strengthen commercial ties and make its news known to operators and travel agents.
A look to the future
With 80 years of experience and an increasingly solid presence on the continent, BWH Hotels plans to continue expanding and offering accommodation options that range from luxury to accessible proposals, always with the seal of quality that characterizes the chain. “We are still there, expanding and having spaces like WTM to reach all of Latin America,” concluded Larissa Dias Vieira.
Fuente: Interview of latamnoticias.com to Larissa Dias Vieira, marketing specialist of BWH Hotels, on the occasion of WTM Latin America 2026.
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