Equus, the men’s clothing brand chosen by Argentines, reinforces its positioning this year based on a clear proposal: to offer products of excellent quality and design, on par with international brands, but at prices close to the local consumer. In a context of consumer reconversion, the firm is preparing for a new stage of growth, with opening of premises, digital improvements and a fall-winter 2026 collection that focuses on functionality and urban aesthetics.
Price comparison: Argentine quality vs. global brands
Equus’ initiative is based on bringing customers garments made with excellent quality raw materials at prices that are considerably more accessible than those of similar brands in the international fashion segment:
| Garment | Precio Equus | Price international competition |
|---|---|---|
| 100% cotton t-shirt | $29.900 | $32.066 (GAP) |
| Gabardine pants with spandex | $64.900 | $80,126 (Zara Spain) |
| 100% cotton shirt | $59.900 | $64.266 (Zara) |
| Jean | $79.900 | from $80,000 (Uniqlo) |
| jacket | from $79,900 | from $110,000 (Uniqlo) |
Furthermore, the possibility that Equus offers to finance purchases up to 6 interest-free installments represents a Extra 10% discount on base prices, further improving competitiveness.
Contemporary design and excellent materials
Regarding design, the local brand’s proposal is defined by looser morphologieswith greater development of shims oversize y relaxedalong with the incorporation of silhouettes boxy that reinforce a relaxed and contemporary attitude.
The collection incorporates high-end materials:
- 100% merino wool sweaters
- Pure cotton garments
- Coats with wool components
- Handmade fabrics
- Little lamb in different pieces of coat
A business model that minimizes costs without sacrificing quality
Equus continues with its business project based on a overseas production model combined with the local talent in charge of design, curation, communication and management. A model based 100% on volume production that allows us to obtain low costs without sacrificing quality or design.
Furthermore, the brand is going through a expansion moment through the opening of new stores, which also generates new jobs.
«At Equus we work to offer products designed for all Argentines, which stand out for the quality of their manufacturing, the selection of raw materials, the development of their molds and the care in the design. Our commitment is clear: to bring an accessible proposal, without giving up international standards or excellence in every detail»they comment Peter and Martin WolfsohnCEOs of Equus.
Renewed digital experience
As a novelty this season, the brand has decided to improve the customer experience in the digital ecosystem:
- Website Evolution with a clear and modern design, easy navigability and focus on usability.
- Shipping and pickup methods adapted to every need, with more than 35 Equus stores for free order pickup.
- Revamped app with a new look & feel, better display of garments, promotions and exchange of program points EQSCLUB.
Fall-Winter 2026 Collection: functionality and urban aesthetics
The men’s collection for winter 2026 proposes a precise synthesis between real functionality and urban aestheticswhere everyday practicality coexists with a careful and sophisticated design. The garments take characteristic elements of the outdoor universe – protection against cold, rain and wind, lightness, durability and comfort – to transfer them to contemporary silhouettes designed for the city.
In parallel, a nostalgic, comfortable and elegant look is incorporated, which takes up vintage references and a cultured and melancholic aesthetic. Capes, turtlenecks, loose sweaters and blazers Classic inspiration coexists with comfortable pants and artisanal fabrics.
Equus Relevant Facts
- Founded in 1977
- 70 exclusive stores
- More than 300 direct and 200 indirect collaborators
- Presence throughout the country
- Four product lines: Urban, Smart, Essentials y Denim
“We invite all Argentines to visit our stores and experience online shopping through the website or from the app and discover first-hand that the combination of affordable prices and high quality is a reality”commented from the brand.
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