From June 29 to July 1, the sixth edition of the event will bring together the main brands, manufacturers, distributors and retailers in the country. The proposal adds new initiatives such as Artefacta and Argentina Mobile Congress, expanding the scope of the fair and consolidating a comprehensive ecosystem for the home business.
Electronics & Home 2026 is in the final stretch. From June 29 to July 1, La Rural de Buenos Aires will be the scene of a new edition of the main B2B meeting of technology, appliances and home products in Argentina, which this year will arrive with a renewed proposal and an expansion that seeks to reflect the evolution of consumer habits and the needs of the commercial channel.
With the participation of the main brands in the market and thousands of professional visitors from all over the country, the sixth edition will mark a new chapter for the event, which not only changes its venue but also expands its scope by incorporating new categories, training spaces and specialized business platforms.
The 2026 edition will mark the debut of Artefacta, a new fair that will be held simultaneously and will focus on furniture, mattresses, design and categories linked to the home universe. The proposal will also include segments such as lighting, bazaar, decoration, textiles, linens, kitchen utensils and accessories, expanding commercial opportunities for manufacturers, distributors and businesses.
Another of the main protagonists of this edition will be the launch of Argentina Mobile Congress (AMC), the first B2B congress in the country dedicated exclusively to the mobile phone industry. The initiative was born with the objective of generating a space for manufacturers, importers, distributors, retailers and specialists in the mobile ecosystem, one of the most dynamic segments within the technology industry.
As part of this proposal, the AMC Academy will be held on July 1, a day focused on training, trends and innovation applied to the mobile business. The agenda will include talks on artificial intelligence, digital security, market evolution, new technologies and commercial tools for the channel.
Among the confirmed speakers are Tomás Balmaceda, philosopher; Juan Pablo Amantini, specialist in mobile technology and brand experience; Milagros Bin, Customer Success Retail Vertical Lead at NielsenIQ Argentina and Ariel Corgatelli, cybersecurity consultant. In addition, companies such as Samsung, TCL, Infinix and Xiaomi will participate by sharing developments, trends and news for the local market.
With these additions, Electronics & Home moves towards a more comprehensive concept, where technology coexists with other key categories for equipment and the home experience, responding to an increasingly marked demand from retail and sales channels.
In addition to the commercial activity, the event will offer a rich content agenda through Artefacta Forum, a space specially designed to promote the exchange of ideas, the analysis of trends and the generation of knowledge among industry leaders. Entrepreneurs, sector leaders and officials will analyze the current situation and growth prospects of the sector. Among the confirmed participants are Mariela Bembi, Ricardo Sorrentino, Pedro Reyna, Roberto Fontenla, Hugo Ricciuti and Tabita Giménez. Businessmen such as Javier Vázquez, Sebastián Daniele, Daniel Cwirenbaum and Gerardo Tabakman will also participate.
The experience will be completed with product launches, live demonstrations, brand activations and multiple networking opportunities. As is tradition, the welcome cocktail will once again be one of the most important moments to strengthen ties and generate new business opportunities between exhibitors, buyers and executives in the sector.
In addition, Electronics & Home will include an International Business Round organized together with PromArgentina to link Argentine manufacturers with buyers from different markets in the region. And the Global Supplier format, a platform that connects Argentina with the innovation of the global market.
Organized by Grupo Eletrolar and Azul Play, throughout its six editions, Electronics & Home consolidated itself as a strategic platform to connect industry with commerce. In a context of permanent transformation, the event allows manufacturers and suppliers to present new products, gain visibility, strengthen commercial relationships and detect new growth opportunities, while retailers and buyers find in one place a complete vision of the categories that drive sales.
«With a federal call and an exclusively professional profile, Electronics & Home 2026 will once again bring together the main players in the value chain to generate business, discover trends and build new opportunities in a constantly evolving market. Everything is ready for an edition that promises to be the most extensive and ambitious in its history,» says Carlos Clur, President of Grupo Eletrolar and organizer of Electronics & Home.
«This edition represents a very important step in the evolution of Electronics & Home. We incorporate new verticals because we understand that today the home business is much broader and requires a comprehensive view. We want a retailer to be able to find in one place everything they need to enhance their commercial proposal, from technology and mobile telephony to furniture, design and products for the home. This multi-sector approach is the great differential of Electronics & Home 2026 and what allows us to generate more business opportunities for the entire value chain,» he stated. Juan Cruz Grondona, commercial director of Electronics & Home.
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