The new platform developed by Aiotek solves one of the main challenges of the modern ecommerce ecosystem: integrating sales channels, inventories, logistics and management systems into a single digital operation. Designed to enhance scalability and automate tasks, the solution allows companies to manage their omnichannel strategy from a centralized environment and prepare for the future with Artificial Intelligence tools.
Aiotek, an Argentine company specialized in software development, digital transformation and systems integration, announced the launch and presentation of Seller Manager, a comprehensive platform designed to centralize and automate the operational management of digital commerce.
«Argentine electronic commerce continues to consolidate itself as one of the main growth drivers of companies. According to the Annual Electronic Commerce Study 2025 of the Argentine Chamber of Electronic Commerce (CACE), the sector achieved a turnover of more than $34,000,000 million pesos last year compared to 2024, registered 253 million purchase orders, more than 645 million products sold and exceeded 25 million online buyers throughout the country,» he analyzed. Ernesto Mordentti, the CEO of Aiotekand highlighted: «This sustained growth brings with it new challenges for organizations. As sales channels, marketplaces, logistics operators and the systems involved in each operation increase, the complexity of commercial management grows exponentially. The need to integrate processes, automate tasks and have unified information has become a key factor for competitiveness.»
In this context, Aiotek presents Seller Manager, a platform designed to centralize and automate the management of digital commercial operations, allowing to connect marketplaces, online stores, logistics operators and business management systems in a single environment.
«When a market processes more than 250 million orders per year, operational efficiency stops being an advantage and becomes a necessity. Companies need tools that allow them to grow without increasing the complexity of their operation. Seller Manager was born to simplify that reality and allow teams to focus on selling more and providing a better experience to their customers,» he stated. Braian Staffa, Commercial Leader of Seller Manager”and noted: “Our solution allows you to automatically synchronize products, inventories, prices and orders, eliminating manual tasks, reducing operational errors and providing real-time visibility over the entire commercial operation.”
“With a flexible and scalable architecture, Seller Manager allows it to adapt to the needs of organizations of different sizes and industries, facilitating integration with the main marketplaces, e-commerce platforms, logistics operators and management systems used by the market,” he explained. Braian Staffa.
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«For many years, companies had to adapt to the limitations of their systems. With Seller Manager we seek exactly the opposite: for technology to adapt to the business. Our goal is for any organization to be able to operate multiple sales channels with the same simplicity with which it manages just one,» he explained. Ignacio Alewaerts, Product Manager at Seller Manager.
In addition to centralizing commercial operations, the platform continues to incorporate new functionalities aimed at automating processes and generating strategic information. Along these lines, over the coming months, Seller Manager will begin to integrate artificial intelligence (AI) capabilities, including models for the prediction and optimized management of stock between different warehouses, as well as AI-assisted support functionalities, taking efficiency to a new level and improving the user and customer experience.
«The growth of ecommerce does not depend only on selling more. It depends on all the systems involved in a sale working in a coordinated manner. True digital transformation occurs when the entire operation works in an integrated manner and in real time. That is the challenge we seek to solve with our solution,» he added. Ignacio Alewaertsand concluded: “With a focus on scalability, automation and operational efficiency, Seller Manager is positioned as a strategic tool for companies seeking to boost their digital sales, optimize their internal processes and build an omnichannel operation prepared to accompany their growth.”
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