MILA Stories is a Latin American startup that developed a technology to interview many people at the same time through WhatsApp. The goal is to transform those conversations into unique stories that can be treasured. The idea was born from a simple question: what happens to the memories that today are scattered among chats, audios, photos and digital messages?
In recent years, a new technological category has emerged known as “memory tech”. These are startups that use artificial intelligence to preserve memories, family stories, personal legacies, and team and company narratives.
A “machine to capture collective memory”
“We are building a machine to capture collective memory” explains its Argentine founder, Ezequiel Fonseca Zas. “The most valuable thing is not just the photos or files, but the stories, voices and memories shared among many people”
Unlike other platforms that organize existing content, MILA works as a conversational interviewer on WhatsApp. The technology sends personalized questions to family, friends, teams or communities and generates dozens of individual conversations simultaneously.
People respond with texts, photos, audios and anecdotes. The platform then transforms all that material into a unique, collaborative narrative.
From printed book to digital format
The first products were printed books built from WhatsApp conversations [citation:6]. Now the company began to expand into video and other digital formats based on memory and collective storytelling [citation:6].
The startup has already generated more than 60,000 conversations and worked with both individual users and companies. The latter use the platform to create founding stories, anniversaries, tributes and brand legacy projects.
An investment round to consolidate growth
With a team distributed between Argentina, Spain, Colombia, Mexico and MiamiMILA recently closed a ronda pre-seed de USD 800.000 [citation:6]. The objective is to consolidate itself within the “memory tech” universe, an emerging category where technology and artificial intelligence are beginning to be used not only to generate content, but also to preserve human stories.
«Today there are tools to create images, texts or videos in seconds. We are focused on something different: capturing memories and turning human conversations into stories with emotional value» they maintain from the company.
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