The province of Black River concluded his participation in the International Tourism Fair (FIT) 2025 with a highly positive balance, consolidating itself as a strategic destination within the Argentine and international tourism market . During the four days held from September 27 to 30, the province displayed an intense agenda that combined business, gastronomy and technology to show the diversity of its four regions: Coast, Valley, Steppe and Mountains .
The fair, considered the most important in Latin America, brought together 1,700 exhibitors from 60 countries and received more than 135,000 visitors. . In this context, Río Negro took advantage of the showcase to promote its summer offer and lay the foundations for a more competitive and diversified 2026 season. .
Commercial alliances to boost the arrival of visitors
One of the central axes of Rio Negro participation was the generation of strategic links with the tourism trade. The provincial authorities held meetings with representatives of wholesale operators, travel agencies and airlines . Key participants included:
- Operators and Agencies: Amichi, Ola Turismo, Grupo Gea, Turismo City, Civitatis, CVC and Azul Viagens .
- Airlines: JetSmart, Aerolíneas Argentinas and Flybondi .
The reach of these alliances is significant. Chains like Ola Turismo and Amichi bring together more than 4,000 travel agencies eachwhile the Gea Group brings together more than 2,000 agencies throughout the country . The objective of these agreements, as explained, is to design competitive tourism products and put together packages that include Rio Negro destinations for marketing in the Argentine market and also in Brazil. .
Immersive experiences and live gastronomy
The Río Negro stand, located in the pavilion of the Patagonia Entitystood out for offering a complete sensory experience to visitors . The Patagonian gastronomy It was one of the great attractions, with a live bar that offered tastings of:
- Local products: Trout, honey, nuts and artisanal cheeses .
- Regional preparations: Chocolates, craft beers and typical drinks .
Chefs and specialists, including nationally recognized Juan Ferrarathey created live recipes and explained the story behind each ingredient, in an experience that combined cuisine, territory and tourism .
The technological innovation He also played a leading role. Through virtual reality toolsvisitors were able to take immersive tours of the main landscapes of the province, while interactive games encouraged active public participation .
Diverse and inclusive agenda for all audiences
The Rio Negro proposal included a wide variety of cultural and tourist activities that reflected the provincial diversity:
- LGBTQ+ Tourism: The launch of the Pride Festival scheduled for November in Viedma was held, with the presence of Flor from v as ambassador .
- Community tourism: Municipalities like Pilcaniyeu They presented their offer of community rural tourism, generating great interest .
- Business rounds: During the exclusive days for professionals, spaces were set up for local businesses to link up with tour operators, strengthening the public-private articulation .
Projection 2026: connectivity and emerging destinations
Looking ahead to next season, one of the priorities will be strengthening air connectivity. The efforts were aimed at promoting ticket sales not only to Bariloche –the most consolidated destination–, but also towards Viedmato diversify the flow of visitors in the province .
Likewise, it seeks to give greater visibility to emerging destinations such as Dina Huapi, Playas Doradas and El Cóndor, complementing the offer of traditional tourist centers . This positioning work is supported by tourist infrastructure works in execution, such as the second stage of the Steppe Route and the Sierra Grande Tourist Information Center .
With this participation, Río Negro reaffirms its commitment to working together with the private sector in the design of innovative strategies, projecting a 2026 with a more competitive, diversified and aligned offer with the demands of the national and international market .
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