With a historical growth of 89.5% in the arrival of Argentine tourists during the first half of 2025, Dominican Republic was presented at the International Tourism Fair (FIT) with record figures that consolidate Argentina as its third issuing market worldwide.
This unprecedented increase, revealed during the fair that took place from September 27 to 30 in La Rural, exceeds the performance of traditional European markets.
“FIT was the ideal setting to continue strengthening ties with Argentina, a market that demonstrated a loyalty and sustained preference“he highlighted Enrique Penson, Director of Strategic Alliances of the Dominican Ministry of Tourism.
The profile of the Argentine tourist in a Caribbean destination
The data presented during the fair details the behavior of the Argentine visitor. He 72% choose Bávaro-Punta Cana as the main destination, while La Romana-Bayahibe catch the 21% of interest. The average stay is 9 dayswhere family travel (34%) or couples (26%) predominate.
Traditional intermediation maintains its relevance: 82.2% Of those who purchased packages, they did so through travel agencies. Although he 96% he stays in resorts, the 61.5% look for experiences outside the hotel, being the excursion to Island Saona the most popular (53%).
A record delegation at the tourist fair
The Dominican presence at FIT 2025 included more than 25 companies of the sector, between airlines, hotel chains and operators. Participants stood out as Arajet, Princess Hotels & Resorts, RIU Hotels & Resorts y Barceló Bávaro Grand Resortshowing the diversity of the offer available for the Argentine market.
This broad representation reflects the strategic commitment with Argentina, a market that shows a 95.6% satisfaction among those who visited the Caribbean country, according to the surveys presented.
Regional context and new international campaign
Tourism continues to be a motor vital for the Dominican economy. In the first eight months of 2025, the country received more than 8 million visitors. He 75% arrived by air, with the United States (52%) and Canada (7%) as the main emitters, followed by Latin America with more than 15%.
As part of its promotion strategy, the Dominican Republic presented its new campaign “Dominican Smiles at You”which highlights the warmth and hospitality of its people as the main attraction. The initiative seeks to strengthen the country’s position as tourist leader in the Caribbean region.
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