WTM Latin America announced the completion of the first Ministers’ Summit on Latin American soil, an event that will bring together tourism ministers and government representatives from across the region. The meeting will take place on April 14, 2026 in it Expo Center Norte from São Paulo, as part of the official WTM Latin America 2026 agenda.
This ministerial summit, which is already traditional in the London and Dubai editions of WTM, arrives for the first time in Latin America with a clear mission: to promote a strategic dialogue on the future of the regional tourism sector. The central theme will be “Latin American Tourism: Responsible and Regenerative for the Future” .
A personalized call during the FIT
The invitations for this exclusive meeting were delivered in a personalized way during the International Tourism Fair (FIT) 2025 in Buenos Aires. “We delivered the invitations personally during FIT, in Argentina, to reinforce the importance of this agenda,” he explained. Bianca Pizzolito, head of WTM Latin America .
According to Pizzolito, the main objective is to build a collaborative agenda that strengthens responsible and regenerative tourism. Furthermore, it seeks to generate a positive economic, social and environmental impact for Latin American destinations.
A space dedicated to regional cooperation
He 1er WTM Latin America Ministers’ Summit It will take place between 3:00 p.m. and 5:00 p.m. during the first day of the fair. This strategic schedule will allow participants to integrate the ministerial dialogue with the other activities of WTM Latin America, which will extend until April 16 .
The choice of São Paulo as headquarters reinforces Brazil’s role as regional tourist hub. Likewise, it consolidates WTM Latin America’s position as the main business platform for the travel industry in Latin America.
Towards a more sustainable and integrated tourism
With this announcement, WTM Latin America reaffirms its commitment to the development of a sustainable tourism in the region. The ministerial summit represents a unique opportunity to align visions and public policies that promote further tourism growth. balanced and regenerative .
The expectation is that this meeting will become a annual reference space for strategic decision making. In this way, it is expected to shape the future of the Latin American tourism sector in the coming years.
Discover more from LatamNoticias
Subscribe to get the latest posts sent to your email.
