A meeting that strengthens the local tourism industry

Wyndham Hotels & Resortsthe largest hotel franchise in the world, successfully concluded the first edition of the “Wyndham Week” in Buenos Aires. The event, which lasted three days, brought together more than 200 professionals from the tourism sector Argentine, including travel agents, tour operators, account managers and strategic partners in the region.

The initiative sought to strengthen commercial relationships and promote the chain’s destinations in Latin America and the Caribbeanwhere Wyndham operates approximately 274 properties. The activities took place in the hotels Dazzler by Wyndham Buenos Aires San Martin y Esplendor by Wyndham Buenos Aires Tangowhich served as venues for the meeting.

An agenda focused on connection and creativity

The programming included specialized workshops with operators and TMC (Travel Management Companies), commercial presentations of participating hotels and numerous networking profesional. Among the most notable experiences was “Art with Flavor”a ceramic painting workshop that sought to reinforce Wyndham’s vision of creatively connecting the brand with culture and hospitality.

“I had the privilege of leading the organization of the first edition of Wyndham Week in Buenos Aires,” he stated. Pamela Cortes, Global Corporate Sales and MICE Manager at Wyndham Hotels & Resorts. “It was a unique opportunity to foster connection and collaboration, consolidating our presence in the region,” he added.

Regional representation and growth prospects

Representatives of nine Latin American properties of the chain, including establishments in Argentina and Chile. Among them were the Esplendor by Wyndham Mendoza, Dazzler by Wyndham Salta, Howard Johnson & Days Inn Argentina, Viva Resorts by Wyndham and the Wyndham Santiago Petra from Chile.

“Ilka Padula, Director of Global Sales for Latin America and the Caribbean” at Wyndham Hotels & Resorts, highlighted the strategic role of Argentina: “Seeing this initiative come to fruition in the country, with such a solid participation, reinforces Argentina’s strategic role in the growth of Wyndham in the region.”

Commitment to continuity and international presence

Before the positive reception of the local market, the chain has already confirmed a new edition of the event in Buenos Aires by 2026. Until then, Wyndham will maintain an intense agenda of institutional and commercial presence at important international fairs such as GBTA, FIT Buenos Aires, IMEX in Las Vegas and Festuris in Brazil.

With approximately 8,300 hotels In almost 100 countries, Wyndham Hotels & Resorts thus consolidates its strengthening strategy in Latin America, where Argentina is emerging as a key market for its future expansion.