Uruguay culminated with Positive Balance their participation in the International Tourism Fair (FIT) 2025the largest meeting in the sector in Latin America. For four days, the national stand brought together more than 300 tourist actors They presented the country’s offer for the next season.
The Minister of Tourism, Pablo Menonihighlighted the collective effort and the specific results. «We become more than a hundred productive meetings and many ideas to capitalize on the season,» he said. In addition, during the event there were key meetings with Argentine minister Daniel Scioli and with the general secretary of Turmun.
The launch of «Uruguay surprises»
As a central part of its strategy, Uruguay presented its new campaign «Uruguay surprises» For season 2025/2026. The official launch was made through a cocktail in the El Central de la Rural Salon, which combined an institutional discourse with Uruguayan cultural proposals.
The exhibited offer integrated the traditional Sun and beach with experiences of Cultural, gastronomic, oenological and nature tourism. As explained by Cristian Pos, National Tourism Director, coordinated work allowed to close concrete agreements that underpin the connectivity and diversification of experiences throughout the country.
Immersive experiences and competitive benefits
The Uruguayan stand stood out for its gastronomic tastings and cultural activities, including an outstanding drum wheel that recreated the tradition of candombe. These activations served as the stage for multiple business meetings with airlines, tour operators and media.
In terms of competitiveness, the tax benefits For non -resident tourists: VAT 0% in hotels All year and return of 9 VAT points in gastronomy, car rental and services for events until April 30, 2026, in addition to the Tax Free regime.
Deepening the link with the main issuing market
Participation in FIT 2025 is part of the Annual International Promotion Strategy of the Ministry of Tourism. In 2024, Argentina consolidated its position as the main issuer market, with more than 1.7 million visitors and a total expenditure of 923.2 million dollars.
With the agreed actions during the fair, the portfolio seeks to deepen these figures and sustain the tourist flow throughout the year, reinforcing the image of Uruguay as a competitive, inclusive and sustainable destination.
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The post A participation that strengthens national tourism first appeared on Live click.
