A return that sweetens the Argentine gourmet market

Liptonthe tea brand number one globally, announced its official return to Argentina by the hand of Conyntra Fine Foodthe leading import and distribution company of gourmet products. This movement ends the need for local tea lovers to acquire these products abroad, offering a complete portfolio that covers from the iconic Lipton Yellow Label Even Black, Green, Herbal and Fruit Blends .

The relaunch is part of a new global stage of the brand, which recently presented a redesign of your visual identity and expanded its product offer. «We have been your favorite tea for 135 years, but we will continue to be for the next 135,» said Racquel Harris Mason, president of Lipton Teas and Infusions for North America, in statements that reflect the new strategy of the company internationally .

Nine varieties to conquer all palates

The initial portfolio includes nine varieties Carefully selected, made with leaves of the best plantations in Kenya, Sri Lanka and Indonesia. The products are already available in supermarkets, delicatessen stores and online platforms, with a price that ranges between $8.990 y $9.990 According to the variety.

Next, the confirmed varieties for relaunch:

Product line	Available varieties
Black teas	Yellow Label, English Breakfast Earl Grey
Green teas	Clear Green Pure, Clear Green Citrus
HERBA HEAD	Chamomile
Fruit teas	Raspberry & blueberries, mango & rod, grapefruit & orange

A historical brand with democratizing purpose

Lipton’s story dates back to 1871, when it was founded by Sir Thomas Lipton With a revolutionary purpose for the time: democratize tea. In an era in which this drink was exclusive to the upper classes, Lipton innovated with a business model that included its own plantations, making quality tea accessible to the general public.

Today, like the world’s largest tea company, Lipton Teas and Infusions It maintains that legacy of creating value throughout its chain, «from the plant to the cup.» The company has a presence in more than 100 countries and operates production sites on four continents .

Conyntra Fine Food: the gourmet bridge to Argentina

Conyntra Fine Food It is an Argentine company specialized in the import and distribution of premium foods and beverages of first -level international brands. In addition to Lipton, it represents other outstanding brands such as Lavazza, De Cecco, Lindt, Bonne Maman, Colavita Y Nissinamong others .

With a headquarters located in the neighborhood of Constituents, in the Autonomous City of Buenos Aires, the company has positioned itself as a reference in the local gourmet market, characterized by offering high quality products and caring for every logistics and commercial detail .

With this relaunch, the Argentine «tea lovers» can finally enjoy a real cup of Lipton without having to leave the country, marking a milestone in the growing culture of local tea.