ADATA Technology, manufacturer of memory modules and storage units, reported the incorporation of ELIT to its ecosystem of distributors.
«In line with our strategic business plan, we continue to move forward with special focus on commercial development and brand expansion. Within this framework, we are announcing the official designation of ELIT to join our distribution network. We have important expectations, since ADATA is a brand that has the potential to have even more presence in Argentina. Although we have been working with very important distributors, some of the largest in the country, our objective is to continue growing. Therefore, we are betting on ELIT, which we consider as another of the greats,» he highlighted. Fabio Selvaggio, Country Manager of ADATA / XPG for Argentina and Uruguay. And he added: “I have been clear about my strategy for a long time to make the brand grow and become stronger, and I am sure that this decision will achieve that and bring many benefits, equally, for all our distributors, since the plan is to work carefully and together.”
The management and development of ADATA/XPG at ELIT will be led by Diego Arcas, who will coordinate the strategy and accompany the channel in this launch.
«ADATA/XPG has consolidated itself year after year in the Argentine market, being recognized by clients and users for the quality and variety of its products. This trajectory drives us to work together to expand our offer and strengthen our value proposition during 2026,» he said. Diego Arcas, Product Manager of ELIT.
«We aim to grow the brand to the point of being the number 1 importer in each segment that we have. Although at some point we have been positioned there in segments such as SSD or DRAM, the idea is that we can maintain it for as long as possible. ELIT will be key to this, given that it has a great reach throughout Argentina and I have always heard that its logistical format and its online sales through its website have been remarkable,» he stated. Fabio Selvaggio.
“Our objective is to develop sustained work in the medium and long term that allows us to position ourselves as a reference in the distribution of ADATA/XPG in the country, accompanying its growth and consolidation in the local market,” he said. Diego Arcas, who detailed: «In these first months of 2026 we will be incorporating internal and external SSD drives and RAM memories, while we advance in the development of the rest of the brand’s portfolio. With this we seek to provide the reseller channel with access to high-demand and excellent quality products, expanding business opportunities.»
«In the first stage we will develop our entire line of SSD and DRAM with ELIT, and then we will gradually add the entire line with external HDDs, pen drives and MicroSD. Later, we will also add the XPG line. The strategy consists of progressively incorporating the business divisions, prioritizing organized growth and aligned with the needs of the market,» he explained. Wild. And he added: «Some may wonder how new distributors can be added in the current context of global shortages of RAM and SSD. But, the truth is that ADATA is and will be well placed in the face of this global shortage. We are not going to stop supplying any of our distributors. We have been working in an organized manner and what gives me the most pleasure is that all our distributors listen to us when we warn them about a general or global problem. That is very valuable to me.»
The ADATA / their position in the ranking, know benefits and so on. In addition, we will carry out different promotions, bundles and we will be providing some special discounts. Our main interest is to strengthen the marketing of our resellers and for this we have a specialized team that will be in direct contact with each one. They are our face towards the end user, so we will support them in everything, we will be a team.
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