He Tronador BNA Theater in Mar del Plata It closed a season with a billboard of great cultural level, but what really caught the attention of the business world was an unprecedented presence: YPF FULL. This is an innovative pilot strategic alliance promoted by Marcelo Gonzalez that seeks to incorporate a global concept to assemble universes, combining culture, art, education, gastronomy and care for the environment.
A concept that transcends the theatrical
This initiative is strategically aligned with a growing social need: finding resolution tools and benefits in terms of times, economy, practicality and comfort. The premise is simple but powerful: that the client can solve different needs in the same area.
And the materialization of this concept is tangible from the arrival of the viewer. The theater box office is located inside a FULL storewhere in addition to purchasing the chain’s usual products, tickets for the functions are sold. Once in the foyer, attendees can also enjoy the YPF FULL gastronomic service while they wait for the show to start.
The context: the transformation of YPF FULL
This alliance is not an isolated event, but is part of a profound transformation that YPF has been promoting in its Full stores nationwide. Just as he expressed it Horacio Marín, CEO and president of YPFFull stores are “the mirror of the company” and their objective is to offer a value added experience that transcends the simple sale of fuel .
The oil company has already announced a series of strategic alliances for 2026 with brands such as McDonald’s, “Mi Gusto” empanadas and Farmacitywith the aim of converting its stations into true meeting and socialization centers . Segmentation in formats such as YPF Black (premium) y YPF Traditional seeks to cover all consumer profiles and offer high quality services in different parts of the country .
In this context, the alliance with the Tronador BNA Theater is presented as a pilot experience that tests in the cultural field what the company seeks to replicate in its stations: the fusion of services in the same space.
An experience with all the senses
The original proposal already positions the Tronador BNA Theater as a showcase and model reference of an alliance that begins a path without limits in the world of business marketing. The possibility that the viewer can buy your ticket, purchase convenience products and enjoy a gastronomic proposal in the same place, before living the cultural experience, marks a precedent in the way of conceiving the theatrical outing.
Likewise, this union between YPF FULL and Marcelo González marks the beginning of a series of joint actions that the firm will carry out together with the businessman for the different companies and artistic proposals that he develops. The success of this experience could be replicated in the same way in rooms all over the countryopening a new chapter in alliances between the cultural and business sectors.
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