Buenos Aires, October 2025.– Fashion has a voice of leadership and transformation, and has its own name: Andrea Garmendia. From her role as host of Fashion Image and representative of Mad Mood Milano LATAMthe Argentine communicator promotes a crusade where the catwalk becomes a stage for inclusion, diversity and social awareness. In its universe, fashion is not just aesthetics: it is identity, well-being and an engine of cultural change.
“Fashion cannot just be beauty: it must be inclusion, well-being and opportunity for all«, states Garmendia with conviction, who has managed to weave a bridge between Latin American talent and the great capitals of design, betting on a more ethical and representative industry.
An Argentine ambassador on the world’s catwalks
With a sustained presence in the main international circuits, Garmendia has participated in the Fashion Week of New York, Paris, Milan, Montenegro and Serbiain addition to being a regular figure of the Feeric Fashion Week in Sibiu, Romania, where she has been an ambassador for 15 years.
His influence transcends the catwalk: he has taken Argentine designers and brands to global stages, opening doors for talents such as Pía Carregal, Marcelo Senra, Pimpi Smith, Gerardo Casas, Valentina Musa, Darío Fumagalli and Ruma Zapatospromoting a creative exchange between Latin America and the European luxury market.
Mad Mood Milano LATAM: fashion with a conscience
As a representative of Mad Mood Milano LATAMGarmendia drives a platform that unites fashion, art, photography and artisanal tradition. The event—with venues in Puglia every September and Milan every March—connects international designers with Latin American models, giving them visibility and concrete opportunities for growth.
In that scenario, new generations also flourish: there Taina Gravierdaughter of Valeria Mazza, debuted at just 11 years old, on a catwalk that breaks the mold and celebrates the diversity of bodies, ages and styles. Mad Mood It thus consolidates itself as an inclusive showcase that redefines the standards of contemporary glamour.
Fashion Image: television with a purpose
Simultaneously, Andrea Garmendia leads the television cycle Fashion Imageissued in prime time on Channel 9. Under his leadership, the program became a space for visibility, branding and international projection for the industry, giving voice to references such as Benito Fernández, Verónica de la Canal and Gustavo Pucheta.
The format, far from conventional, offers each designer a space to show their creations in an environment where authenticity and inclusion are the protagonists. Recently, the team added the renowned production company Roxana Harriswho strengthens the program’s expansion strategy and global projection.
In its digital version, Fashion Image amplifies its impact at a continental level, integrating messages of social responsibility, healthy lifestyle and cultural empowermentin tune with the new wave of conscious consumers.
“Each collaboration with fashion, beauty and lifestyle brands must be an act of responsibility and authenticity”says Garmendia, convinced that inclusion not only generates social impact, but also loyalty and genuine connection with audiences.
International recognitions
His leadership has recently been honored in Italy, where he received three prizes: one of the Municipality of Salento for his contribution to tourism in the south of the country; another for his career in Mad Mood Milano; and a third for his work in the international projection of Argentine designers.
A vision that redefines the industry
With a mixture of business vision, ethics and cultural sensitivity, Andrea Garmendia has established itself as an essential reference in contemporary Latin American fashion. Their approach demonstrates that inclusion is no longer a future challenge, but rather the present that marks the pulse of the global industry.
For Garmendia, fashion is not just a trend or spectaclebut a space of representation and a tool of transformation. From Buenos Aires to the world, it promotes fashion with soul, identity and purpose.
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