Biwin, a company specialized in the manufacturing of memory and storage for computers, announced a strategic agreement with Elit, which will assume the distribution of its hardware solutions in Argentina.
«We are announcing our alliance with Elit to expand capillarity in the country and be able to reach more customers with our Biwin solutions. We are prepared to respond to new demands for storage and memories, and one of our strengths is to find those opportunities and respond in a timely manner for the benefit of users, the brand and our partners,» he said. Cesar Moyano, Regional Sales Director of Biwin. And he added: «Together with Elit we will carry out major launches, with our line of products from our own brand Biwin, to offer new solutions to our business partners, with the best combination of performance, quality and price that has always distinguished us.»
The management and development of Biwin at Elit will be led by Marcelo Sosa as Product Manager, who will work not only for the brand, but also generating sales strategies and alliances with clients, for the growth of the brand within the company.
«We decided to incorporate Biwin into our product portfolio to expand our component proposal to the Argentine market, and recognizing the product/price relationship that the brand can offer us to respond to demand,» he highlighted. Marcelo Sosawho detailed: «In this new stage, Biwin arrives with its own brand items, focusing on the storage and RAM memory categories. We already have stock of internal SSD, SATA and NVMe drives, the latter from the Black Opal line, recently launched. In the short term, products from the RAM memory category for PC will also enter.»
«We place great expectations on Elit, since our objective is to expand our presence in the market and consolidate ourselves as one of the leading brands of SSD and RAM memories at a national level. The products that will receive the greatest boost will be SSDs and DDR5 memories. Regarding the strategy aimed at the reseller channel, the focus will be on disseminating the product through both in-person and virtual training, in addition to providing technical support, accompaniment in closing sales and branding actions with the commercial team. Our offer is oriented to the consumer and Gaming market, with a line of high-quality products such as Black Opal. Those who choose our solutions can have complete confidence that they will have guaranteed support,” he stated. Cesar Moyano.
«Biwin is doing great work in Latin America and its development in the Argentine market will provide more business opportunities and alternatives to the channels. For this, we will work with marketing plans developed tailored to the needs of customers, self-management via ecommerce with special offers, competitive prices, personalized attention and participation in sector events,» he expressed. Sosa.
The Elit executive also highlighted its national reach as a differential value for Biwin’s expansion: «We focus all our efforts on providing better service and support to customers every day, recently making available our 5 pickup points (Santa Fe, Rosario, Mendoza, Tucumán and Mar del Plata), as well as our national distribution center in Buenos Aires and soon the opening of a regional distribution center in Córdoba. In addition, from our ecommerce elit.com.ar «We reach 100% of clients throughout the Argentine territory.»
«Our Biwin brand is experiencing rapid expansion in the global market and we are very excited to now promote, with Elit, its growth in the Argentine market. Thanks to this, users and enthusiasts in the country will be able to have fluid access and support to the latest technological developments in the world of SSD storage and RAM memories,» he concluded. Moyano.
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