Buenos Aires, October 2025. — Cementos Avellaneda participated in a new edition of Pure Designthe most important design, decoration and trends fair in the region, which this year celebrated its 25 years in The Rural of Palermo the days October 10, 11 and 12.
With more than 35,000 visitors during the three days, Pure Design 2025 once again brought together leaders of design, creativity and innovation. In this framework, Cementos Avellaneda was present, bringing its products closer to the end userand showing how cement consolidates as leading material in the world of design, architecture and art.
The company was part, along with other brands, of the Pure House and the Puro Kitchen with its line of Perfecto Adhesivesas a motivational trigger to transform spaces.
He also designed his own space called “We are creating”where was sponsor of all creative workshops of the fair.
More than 100 people participated in the “Create with Cement” workshopa proposal that invited us to explore the possibilities of the material in the creation of deco and utilitarian objectscombining functionality and design. Each participant took their intervened piece, a cement coastersas a symbol of inspiration and experimentation.
The Cementos Avellaneda space also offered a play and interaction area for the whole familyreinforcing the idea that creating is a shared experience.
«Cement is no longer seen only as a construction material. Today it is a global trend in design, art and decoration objects. From Cementos Avellaneda we want to accompany this change and open a new world of opportunities for entrepreneurs and creators«, they highlighted from the company.
With this participation, Cementos Avellaneda reaffirms its commitment to innovation, sustainability and creative inspirationpromoting the use of cement as a versatile material full of innovative possibilities.
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