Civitatis held its first Cividay in Argentina and consolidates the country as the company’s strategic hub for South America

of the Statethe world’s leading platform for guided tours and excursions in Spanish, designated the Argentina as one of its main strategic hubs and operations center in Latin America. The announcement was made within the framework of the first Cividay in the countrya networking event organized in conjunction with TurSpain y Air Europa that the past was celebrated March 5 in the Embassy of Spain in Buenos Aires.

The event brought together more than 80 leaders of the tourism sector and was attended by Andrés Spitzernew CEO of Civitatis; Enrique EspinelChief Operating Officer; y Nicolas PosseCountry Manager of Civitatis Argentina and Business Development for Chile, Paraguay, Colombia and Uruguay.

A new operational architecture for regional growth

This new structure was created to manage a volume of business that already contributes decisively to the 1.2 million travelers who book experiences on the platform every month globally, with the aim of maintaining a growth of more than 30% in 2026.

«Argentina not only shows accelerated growth, but also meets the conditions to lead our regional expansion. Its function as a strategic hub aims to optimize operations in key markets, consolidate the local structure, deepen commercial alliances and scale operations to other countries in the region,» he said. Andrés Spitzer, global CEO of the City.

Argentina: the third most important market for Civitatis

Argentina is the third most important market for the company after Spain and Mexico. Last year, Civitatis Argentina doubled the number of users of this country, reaching the millione increased sales more than 100% compared to the same period of the previous year.

«At this rate, everything indicates that in 2026 we will be able to continue on the same path and maintain these positive results, consolidating our presence both in Argentina and in the main markets of the region. In this line, a growth of 30% is expected,» said Spitzer.

Currently, Civitatis offers about 1,600 unique activities in almost 90 destinations in the national territorywith a average rating of 9 out of 10 in positive opinions. The platform works in coordination with official tourism entities and local suppliers of each city and municipality, which not only expands its global catalog, but also contributes to boost regional economies.

“The idea is that they not only offer travelers an activity in the destination, but also add all the experiences of the itinerary, completing the experience in a comprehensive way,” he said. Nicolás Posse, Country Manager for Argentina.

New campaign: the impact of AI vs. human planning in tourism

Within the framework of Cividay, the platform presented a study that reveals that, although Artificial Intelligence is gaining weight in tourism, 50% of travelers still do not use it to plan their trips and continues to opt for traditional methods.

Many users enjoy designing their itineraries in a personal and direct way, while there is still a sector that is unaware of the applications of AI for this purpose or is not familiar with the use of these tools.

The survey detected that AI is mainly used as a starting point for logistical doubts. However, after receiving an algorithmic recommendation, users tend to validate information immediately in search engines or platforms such as Civitatis, especially to confirm real availability and updated prices.

Campaign 2026: “Travel is human”

In response to this need for reliability, Civitatis launched its new creative campaign under the slogan “Travel is human”. Through the recreation of a non-existent destiny—the Saint Elias Island—, the brand seeks to raise awareness about the risks of blindly trusting unverified recommendations that, sometimes, can suggest places or activities that do not exist.

«Planning a trip is much more than obtaining data; it is trusting authentic experiences,» the company noted.

To reinforce this commitment, the new App of the City It enhances access to real-time information and thousands of authentic reviews, elements that users have identified as the most valued features in a travel tool.

The campaign will be present in the platform’s main markets from March 2 to April 5.