Corona turns 100 years old with campaign on the art of living

With a century of history behind it, beer Crown It not only celebrates its past, but also launches a reflection on the present. The brand presents the global campaign “100 Years of Living”, which in Argentina takes shape with an emotional short film and a clear message: “If you live simply, you live better”.

The campaign pays tribute to real people, many of them centenarians or close to 100 years old, who found their version of well-being in nature and simple pleasures.. Rocío Igarzabal He lends his voice to narrate this short film like a poem that remembers a life without Wi-Fi but “with our feet in the sand”.

A philosophy with an Argentine face

Corona’s global message is adapted locally with the participation of the actress Fewknown for The Manager. She embodies the brand’s philosophy, showing how she finds well-being in the small pleasures of everyday life.. The campaign, created by the agency We Believers to AB InBevseeks to inspire you to reconnect with what is essential and live in harmony with the environment.

A century of history

Corona was founded in 1925 in Mexico. What began as the project of a group of visionary bakers is today a brand present in more than 180 countries and considered one of the most valuable beers in the world. Its iconic transparent bottle and its association with a relaxed lifestyle in the sun are globally recognized hallmarks.

Celebrations around the world

The Corona centenary is celebrated in different ways depending on the region. Below is a comparison of the main campaigns:

The Mexican version, led by Model Groupfocuses on the concept of “Extra” as a national value. It includes a massive lottery called “The Promo of the Century” and the 15th edition of Festival Corona Capitalwhich this year also brings events to cities like Guadalajara and Monterrey.