Summer 2026 confirms that hair stops fighting with the climate and begins to play in its favor. Trends point to functional, lightweight looks with a lot of attitude, designed to withstand heat, humidity and movement without losing style. Less rigidity, more texture. Less extreme control, more well-worked naturalness.
According to Sergio Luján, hairstylist and colorist at Staff Lujánthe axis of the season is to raise the hair and give it intention. «The updos and semi-updos are going to be the protagonists. They are fresh, comfortable and very versatile. It all depends on how you work them«, he explains. In 2026, the hairstyle accompanies real life.
The updos evolve towards more relaxed and organic versions. Nothing tight, nothing perfect. Looks made from soft waves, with natural volume and a certain sought-after imperfection, prevail. The step by step is simple but effective: waves throughout the hair, then lift and secure with invisible elastics or structures that simulate loose braids. The result is modern, feminine and effortless.

Texture is key. The waves are worn loose, with movement, almost disarmed. The goal is not to “stay combed” but to achieve a look that looks lively, fresh and current. Some free strands around the face and soft volumes finish building that relaxed style that defines summer 2026.
For those who do not want to wear their hair completely up, textured semi-updos are gaining ground. They work very well on medium and long hair and allow you to relieve heat without sacrificing presence. They are ideal for everyday use and also for more put together looks, depending on the styling.

In terms of care, the season reinforces a key idea: healthy hair is the protagonist. “Hydration and protection are going to be essential,” says the health care professional. Staff Luján. Creams, rinses and leave-in products stop being an extra and become part of the basic routine. Less heat tools, more treatments that accompany the hair fiber.
Summer 2026 proposes a change in mindset. Glamor is no longer in rigid hairstyles or absolute control, but in hair that moves well, looks natural and resists the weather. Smart updos, textured waves and a fresh aesthetic define a season where wearing your hair well means, above all, wearing it comfortably.

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