Fast food and music merge at Futttura

Mustardthe leading and most federal fast food chain in Argentina, joined the long-awaited festival “Future” of TINI with a gastronomic and experiential proposal that promises to become one of the parallel attractions to the shows. Participation began on Saturday, October 25 and will continue throughout the nine dates that the artist has scheduled at Tecnópolis until November 16.

With more than 210 branches throughout the country and 10,000 employeesMostaza confirms its strategy of approaching massive entertainment experiences, bringing its iconic products to one of the most anticipated musical events of the year. Thousands of attendees will be able to enjoy the brand’s gastronomic proposal through dos food trucks strategically located: one in the activations sector and another next to the main stage.

An immersive experience for fans

The Mostaza stand at Futttura offers a multisensory experience that goes beyond food. Attendees can tour different spaces connected under the concept of “cheer up for more.” One of the great attractions is the temporary tattoo sector by the renowned artist Lucia Franzé (@lulens), who makes designs inspired by the Futttura universe and the brand.

For those who prefer a less permanent alternative, a “no pain” version more playful. Additionally, fans can immortalize their experience in a video booth 360° which allows you to download the clip immediately, along with a photo opportunity along with the iconic “M” of the brand.

Influencers and community awards

The experience is complemented with a themed game where participants can win prizes ranging from stickers y vouchers until Stromberg glasses and speakers. The brand will have the participation of renowned influencers as Lizard, Sele Mosca and Valentino Petrilliwho will join in to share the experience and connect with the public from the Mostaza universe.

The engagement strategy includes prior actions such as activation at the Puerto Madero locationwhere those who bought Papas Coated They could obtain a “silver ticket” to win tickets, an action that quickly went viral on social networks. In addition, the brand makes giveaways on their digital platforms to bring the experience closer to their followers.

Next dates of Mustard in Futttura:

• October 27 and 31
• November 1, 2, 7, 8, 15 and 16