Grupo Núcleo enhances its comprehensive technological offer

Grupo Núcleo, the technology and innovation company, announced the latest news for the channel and for the different markets.

«We were very happy with our participation in the Ninth edition of PULSO IT Negocios, the most important and anticipated event of the year for the entire IT world, where the presence of new business partners that were generated stood out, such as resellers, VARs and retailers. In addition, it had the participation of the main brands and those who wanted to enter the local market. As partners of the CADMIPyA, we also assumed the commitment to the optimal development of the call, as had happened in the eight previous editions,” he explained Luciano Huarte, Director and Vice President of Grupo Núcleoand highlighted: “It was very important to participate to share our experiences and our know-how. We are a very dynamic company that knows how to face different situations, taking advantage of its vertical businesses and contemplating complications and increases in costs. We continue to invest in staff training, and we continue to work together with the brands in the provinces, in different multi-brand events and in a personalized way. We incorporate new brands into distribution, in addition to providing services, products and solutions related to technology, for all our clients. Approaching our clients is crucial, informing them about the current situation, policies taken for the channel and future business. “We will continue with different loyalty programs that will have other events and more training.”

“We are very strong in the distribution of all the brands and products that we work throughout the country, generating actions for clients and attacking all businesses together with HP, Lenovo, Epson, PCBOX, Acer, AMD, Intel, Formula V, Cudy, Pantum, Microsoft, Kany, Ezviz, Adata, Aerocool, Moulinex, and all the brands that accompany us We also continue working on the development of the business of the different brands and their new challenges, giving them all the support even with our renewed WEB that has been positioned as a tool to continue seeking new sales and improving the business,» he stated. Luciano Huarte

PCBOX y FORMULA V LINE

«We continue to expand the market also with our PCBOX brand in line with our business plan for 2025 and 2026. We have had strong and constant growth in product lines, prioritizing Design and Innovation. For 2026 we will continue to offer solutions with an excellent balance between price and quality. In line with our strategy for this year, we will continue to explore new business segments, launching new categories, in addition to Tablets, Notebooks and audio solutions. We continue to work with special focus in all retails, jointly developing the offers with the leading brands that we work with and making available all our structure and knowledge to help with the new challenges that the industry presents to us on a permanent basis. We continue to participate in the events of all the purchasing networks to talk and jointly seek solutions to continue growing together throughout the country,» he analyzed. Mauro Guerrero, CEO of Grupo Núcleo. And he anticipated: “We have recently introduced the FORMULA V LINE brand in Argentina, a brand of high-quality, elegant and functional PC components, which offer a wide range of products, including chassis, power supplies (PSU), cooling systems, fans and gaming chairs, all designed to give life to the equipment of different users.

«Pulso IT Negocios is the stage where the local technology sector can interact directly with market players and learn about the main trends and opportunities in the country. For us it is a strategic space to show our entire technological proposal. On this occasion we had an exclusive sector for PCBOX and another for Formula V LINE, our gaming brand, with an F1 simulator. We want the channels to know our entire offer and reaffirm their trust, so that next year we can develop greater business together. With these initiatives, we reinforce our commitment to accompany channel partners, providing them with tools, training and innovative products that allow them to differentiate themselves in an increasingly competitive market,” he said. Andrés Demattei, Channel Account Manager of Grupo Núcleoand stressed: «FORMULA V Line is a trusted supplier for high-quality PC components with a special focus on solutions such as cases, power supplies (PSU), cooling systems, fans and gaming chairs, all designed for gamers looking for a clean and minimalist configuration or a powerful gaming equipment, since its products are designed to offer performance, durability and ease of use. From compact small format cases to fully modular power supplies with the latest compatibility with ATX 3.1 and PCIe 5.1, every detail is carefully crafted. Argentina is a consolidated market for PC components (cases, supplies, fans), with an active community of enthusiasts, gamers, and assemblers. Emerging brands often target countries like Argentina for their technical profile and receptivity to new hardware.

The F1 simulator in the Grupo Núcleo strategy

«Our simulator will not be sold only as an isolated product, but was also conceived to be a commercial activation platform that adapts to each channel, generating business opportunities, positioning and loyalty. In the corporate channel, it will be a key piece in events, fairs and product presentations, offering an immersive experience that enhances engagement and brand recall. In the B2B channel, the simulator will be positioned as a value-added solution for partners and distributors, allowing the generation of joint actions, bundles promotional and experiential training. Its integration into digital marketing and social media campaigns is also contemplated, where user-generated content (videos, rankings, challenges) will amplify its organic impact,” he highlighted. Mauro Guerrero.

«From a commercial point of view, this launch represents a strategic opportunity to position our brand in a new high-impact segment: technological entertainment linked to motor sports. The Formula 1 simulator that we developed not only capitalizes on the enthusiasm that Franco Colapinto generates in Argentina, but also allows us to open new lines of business in corporate events, shopping centers, technology fairs and brand activations,» he revealed. Andres and detailed: «We hope that this solution works as a commercial magnet: that it attracts companies interested in immersive experiences for their clients, that it promotes the cross-selling of high-performance computing products (such as PCs, peripherals and screens), and that it allows us to generate alliances with brands that seek to differentiate themselves through innovative proposals. In addition, we project that the simulator will become a key resource to strengthen our presence in the B2B channel, offering an engagement tool that combines technology, emotion and brand. We are already moving forward with the “test drive”, in which our clients can come to our branch and try this experience. In short, it is not just a product: it is a commercial platform that allows us to connect with new audiences and consolidate our position as a reference in applied innovation.

More news from Grupo Núcleo: Field day in Mar del Plata

Grupo Núcleo held a field day with its partners in Mar del Plata, in a day that combined technological innovation with nature, the wholesaler gathered its ecosystem of partners in a farm in the city to recognize the permanent support and present the new technologies that will be available within its portfolio. «Our partners are essential. Their commitment and trust allow us to continue growing, innovating and offering valuable solutions that benefit both them and their clients. We have very successfully held a picnic with our ecosystem of partners, enjoying a networking space in a relaxed atmosphere that included spaces for ping pong, foosball and soccer matches among the channels. During the meeting, executives from the different brands in our portfolio participated, such as PCBOX, AMD, Pantum, Lenovo y Ezviz”, stood out Demattei, and concluded: «This space is to honor our partners for joining us permanently, announce new products from manufacturers that add to the offer we have available for the local market, and present the new PC BOX products equipped with Ryzen 3 and 5, monitors and All In One. Our intention is that partners can offer Grupo Núcleo products without the need to purchase previously. This allows us to differentiate ourselves in the market, providing benefits for both them and their clients.»

«The objective for next year is to continue perfecting our tools so that clients can have comprehensive solutions with greater added value. In addition, we will continue expanding the portfolio with new brands and products from our own lines, offering training to partners so that they can take full advantage of the opportunities in the Argentine market and generate new sales, in an increasingly competitive context,» he said to conclude. Luciano Huarte.

A renewed website to enhance the channel

«We continue to present our new WEBSITE, since we have generated a tool to continue seeking new sales and improving the business. We have recently relaunched the site www.gruponucleo.com.arwith an agile interface to check stock and place orders. The new website is designed so that our clients can see the entire portfolio, prices, and launches as well as the commercial line of the different brands, which we recently incorporated,» he said. Mauro Guerrero, and said in conclusion: «We are known for being close to our business partners, visiting them and achieving meetings like our Brunchtec in our different Branches and participating in events in which the brands need us. We also continue to hold meetings in different points of CABA, Mar del Plata and Córdoba. As part of the effort to provide a complete service, we continue working on financial promotions that reduce the surcharge and facilitate access to high-end equipment.»