Grupo Núcleo, the technology and innovation company, announced the arrival of new solutions from different brands, among which PCBOX and Formula V Line stand out, as well as a new racing simulator.
“It was very important to participate in Pulso IT to share our experiences and our know-how. We are a very dynamic company that knows how to face different situations, taking advantage of its vertical businesses and contemplating complications and increases in costs. There we present new solutions from the brands and products that we work throughout the country, generating actions for clients and attacking all businesses together with HP, Lenovo, Epson, PCBOX, Acer, AMD, Intel, Formula V, Cudy, Pantum, Microsoft, Kany, Ezviz, Adata, Aerocool, Moulinex, and all the companies that accompany us,” he explained Luciano Huarte, Director and Vice President of Grupo Núcleo,
PCBOX y FORMULA V LINE
«During the two days of Pulso IT we presented the new products that are added to the PCBOX portfolio. Within our line of laptops we incorporated equipment with AMD Ryzen 3 and 5 processors, as well as Intel i3, i5 and i7. We also launched a new line of 22 and 24-inch monitors with 120 Hz refresh rate,» he explained. Emiliano Castro, Product Manager de PCBOX. In addition, he highlighted that the company offers All-in-One computers, tablets and speakers.
«We continue to expand the market also with our PCBOX brand in line with our business plan for 2025 and 2026. We have had strong and constant growth in product lines, prioritizing Design and Innovation. For 2026 we will continue to offer solutions with an excellent balance between price and quality. In line with our strategy for this year, we will continue to explore new business segments, launching new categories, in addition to Tablets, Notebooks and audio solutions. We continue to work with special focus in all retails, jointly developing the offers with the leading brands that we work with and making available all our structure and knowledge to help with the new challenges that the industry presents to us on a permanent basis. We continue to participate in the events of all the purchasing networks to talk and jointly seek solutions to continue growing together throughout the country,» he analyzed. Mauro Guerrero, CEO of Grupo Núcleo. And he anticipated: “We have recently introduced the FORMULA V LINE brand in Argentina, a brand of high-quality, elegant and functional PC components, which offer a wide range of products, including chassis, power supplies (PSU), cooling systems, fans and gaming chairs, all designed to give life to the equipment of different users.
«Pulso IT Negocios is the stage where the local technology sector can interact directly with market players and learn about the main trends and opportunities in the country. For us it is a strategic space to show our entire technological proposal. On this occasion we had an exclusive sector for PCBOX and another for Formula V LINE, our gaming brand, with an F1 simulator. We want the channels to know our entire offer and reaffirm their trust, so that next year we can develop greater business together. With these initiatives, we reinforce our commitment to accompany channel partners, providing them with tools, training and innovative products that allow them to differentiate themselves in an increasingly competitive market,” he said. Andrés Demattei, Channel Account Manager of Grupo Núcleoand stressed: «FORMULA V Line is a trusted supplier for high-quality PC components with a special focus on solutions such as cases, power supplies (PSU), cooling systems, fans and gaming chairs, all designed for gamers looking for a clean and minimalist configuration or a powerful gaming equipment, since its products are designed to offer performance, durability and ease of use. From compact small format cases to fully modular power supplies with the latest compatibility with ATX 3.1 and PCIe 5.1, every detail is carefully crafted. Argentina is a consolidated market for PC components (cases, supplies, fans), with an active community of enthusiasts, gamers, and assemblers. Emerging brands often target countries like Argentina for their technical profile and receptivity to new hardware.
Juan Gómez, Product Manager of Formula V LINEpresented the new chairs, fountains, cabinets and refrigeration products that are incorporated into the FORMULA V LINE portfolio, with the aim of improving the experience of the local gamer. “Our goal is to offer products for those players who are taking their first steps in gaming and are looking for an excellent price-quality ratio,” he stated.
Grupo Núcleo’s F1 simulator was tested by Juan Fossaroli and Ayrton Ruiz
The renowned F1 journalists, Juan Fossaroli and Ayrton Ruiz, after presenting their talk at the Out Context Pulso IT, called “Companies in Formula 1 Mode: how to win the efficiency race”, where they showed the efficiency with which they work in Formula 1 oriented and with special focus for companies, were able to test the Grupo Núcleo Simulator.
«Our simulator will not be sold only as an isolated product, but was also conceived to be a commercial activation platform that adapts to each channel, generating business opportunities, positioning and loyalty. In the corporate channel, it will be a key piece in events, fairs and product presentations, offering an immersive experience that enhances engagement and brand recall. In the B2B channel, the simulator will be positioned as a value-added solution for partners and distributors, allowing the generation of joint actions, bundles promotional and experiential training. Its integration into digital marketing and social media campaigns is also contemplated, where user-generated content (videos, rankings, challenges) will amplify its organic impact,” he highlighted. Mauro Guerrero.
«From a commercial point of view, this launch represents a strategic opportunity to position our brand in a new high-impact segment: technological entertainment linked to motor sports. The Formula 1 simulator that we developed not only capitalizes on the enthusiasm that Franco Colapinto generates in Argentina, but also allows us to open new lines of business in corporate events, shopping centers, technology fairs and brand activations,» he revealed. Andres and detailed: «We hope that this solution works as a commercial magnet: that it attracts companies interested in immersive experiences for their clients, that it promotes the cross-selling of high-performance computing products (such as PCs, peripherals and screens), and that it allows us to generate alliances with brands that seek to differentiate themselves through innovative proposals. In addition, we project that the simulator will become a key resource to strengthen our presence in the B2B channel, offering an engagement tool that combines technology, emotion and brand. We are already moving forward with the “test drive”, in which our clients can come to our branch and try this experience. In short, it is not just a product: it is a commercial platform that allows us to connect with new audiences and consolidate our position as a reference in applied innovation.
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