The first of the HostMilano days was presented as a kick-off to the latest developments in the HORECA sector, during the HostMilano 2025 fair, a key event for the catering and hospitalityRossi, representative of Efcem, pointed out the emergence of new markets that pose important challenges for the industry.
In his speech, Rossi highlighted that the growth of these markets is accompanied by the existence of invisible rates, a phenomenon that hinders transparency and fair competition between actors in the sector.
Faced with this situation, Rossi stated that it is essential to create shared rules that regulate the functioning of the market and allow greater clarity in the prices and services offered. “We need shared rules”he emphasized, underlining the urgency of consensus that benefits all those involved.

HostMilano 2025 is presented as an ideal platform to debate these issues and seek joint solutions that promote the evolution of catering and hospitality.sectors that face constant changes in their business models and commercial relationships.
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