Lit Killah and Spreen bet big on competitive gaming with Royal Kludge

The organization led by Lit Killah and Spreen adds the global brand of gaming peripherals Royal Kludge as an official sponsor, in an agreement that promotes the competitive growth of the team and the expansion of the firm in Latin America.

Lit Killah (Mauro Monzón) and Spreen (Iván Buhajeruk) are two of Argentina’s most influential figures in music/freestyle and streaming, respectively. Together they founded Shindenan esports and entertainment organization focused on games like Counter-Strike 2, Valorantseeking to combine gaming, urban fashion and content creation.

The esports team Shinden announced a new strategic alliance with Royal Kludge, a renowned global brand of gaming peripherals that seeks to consolidate its positioning in Latin America, starting with Argentina. The agreement marks a new step in the expansion of both organizations within the regional competitive ecosystem.

Since 2024, Shinden has been growing strongly in titles such as Counter-Strike 2, Valorant and Fortnitemanaging to consolidate itself in high-level skills. In these two years, the organization became champion in tournaments such as the AGS Cup (CS2), Ace Masters 2 (Valorant) and the FNCS (Fortnite), positioning itself as one of the esports projects with the greatest projection in the country.

Looking ahead to 2026, Royal Kludge becomes official sponsor of the team. The brand, dedicated to the development of professional equipment specifically designed for esports competition, is recognized for its constant search for adaptability, innovation and professional-grade performancebecoming the trusted choice of competitive gamers around the world.

With a strong focus on gaming competitivoRoyal Kludge offers high-performance mechanical keyboards, precision gaming mice and immersive headsets, incorporating technologies optimized for esports. This proposal positions it as the ideal partner to accompany Shinden’s search for competitive excellence at the highest level.

«We are very happy with the agreement we signed with Royal Kludge. It is a brand that offers excellent quality products at very competitive prices,» stood out Gonzalo GarciaCEO of Shinden. As part of the alliance, Counter-Strike players already train daily with Royal Kludge keyboards, mice and headsets in the team office, also contributing their professional experience to optimize the products and adapt them to the demands of high performance.

«We are training many hours per day and since we started working with Royal Kludge we seek to give our feedback to improve the experience when competing. We find ourselves with a very complete and comfortable keyboard for the number of hours we use it,» explained Lorenzo Rugocoach of the Counter-Strike team.

The agreement also contemplates the development of new joint projectsamong them the launch of a line of products created together with Shinden, designed to transfer characteristics of professional gaming to the entire gaming community. «This alliance will allow us to offer peripherals by Shinden to our fans. We want to continue growing our community and strengthening the bond with them,» added Gonzalo García.

Argentina and Latin America: a gamer market in full expansion

● 3.38 billion players globally, according to the consulting firm Newzoo.

● The global video game industry will reach US$321 billion in 2026, according to PwC projections.

Argentina: a massive gamer community

● In Argentina there are 26 million gamers, which represents 56% of the population.

● 86% of Argentine players use some electronic device to play.

● According to Statista, the Argentine video game market projected revenues of US$1.78 billion in 2025.

● It is estimated that there will be around 16 million active users by the end of 2025.

● Market penetration will grow to reach 33.6% in 2030.

In this context of strong gaming growth in Argentina and the region, the alliance between Shinden and Royal Kludge not only strengthens the competitive development of the team, but also reflects the maturity and professionalization of the Latin American esports ecosystem.