Argentine artists Motty y Rodriccifounders of the label Launch13announced the launch of 13 Worshipa new sublabel oriented to the production of spiritual music with urban aesthetics and global digital strategy. The initiative seeks to bring messages of faith to the same environments where musical trends develop today, combining contemporary production, circulation on platforms and international reach.
Launch13 established itself as a musical structure with a strong presence in the digital circuit, based on data analysis, marketing and audience development on platforms such as Spotify, TikTok and YouTube. The label has more than 400 published albums, accumulated 46 billion streams, 530 million global listeners, more than 75 million videos generated on TikTok with its audios and more than 106.5 billion total views.
Within its catalog there are launches of global reach such as Meow Montage, Saravia Funk (Mega Slowed Instrumental) y Star Shadow Montagewhich register billions of views and massive circulation on social networks.
The sublabel 13 Worshipreleased in October 2025, arises from the decision of both producers to integrate their musical activity with their faith in Jesus, proposing a spiritual expression adapted to current codes of cultural consumption. One of his first releases, YOU ARE WITH MEexceeds 3.5 million streams, accumulates more than 186,000 videos created on TikTok and registers more than 116 million views.
The new structure aims to consolidate an artistic line that combines urban production, digital circulation and spiritual content with international reach.
Spotify: https://open.spotify.com/intl-es/album/3nQKsDD4EXWXzdF4mdGwn2?si=yIcIlxvqSaWQgHfPUNn2eg
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