The surfer hotel chain The Swallowsfounded by the brothers from Mar del Plata Lele and Gerónimo Usunais positioned as a pioneer in the Argentine hotel sector by integrating a payment system with digital dollars (USDT and USDC) in all its headquarters globally. The modality, which operates through the network Polkadot with commissions less than one cent on the dollar and immediate accreditation, is accompanied by a 20% discount for those who choose this innovative payment method. “For us, technology and travel have always been connected”said Leandro “Lele” Usuna, co-founder and two-time world surfing champion.
A differential proposal in the local market
Although some establishments in Argentina already accept cryptocurrencies, Las Golondrinas distinguishes itself by using stablecoins (stablecoins whose value is tied to the US dollar) instead of more volatile assets like Bitcoin. This technological decision eliminates the need for intermediaries, reduces costs and offers greater predictability to travelers.
Gerónimo Usuna, CEO and co-founder of the brand, explained: «Our partnership with Polkadot is not just about payments, but about connecting people through technology. Stablecoins allow us to offer real value and stability to travelers, regardless of their local currency or country».
An expanding regional trend
The measure aligns with accelerated growth in the adoption of digital dollars in Latin America. According to the “LATAM Crypto 2025 Report” by Dune Analytics, cited in the information, the flows of cryptoassets through exchanges in the region they reached USD 27 billion in 2024a volume almost nine times higher than in 2021 . The stables USDT and USDC account for more than 90% of the volume transferred, consolidating itself as the most used digital currencies, not only as a reserve of value, but also for everyday payments and remittances .
From Mar del Plata to the world: the origin of a traveling community
Las Golondrinas was born in December 2023 by the Usuna brothers, who combined their passion for surfing and traveling to create a concept that mixes the social life of a hostel with the comforts of a hotel . The first headquarters was inaugurated in his hometown, Mar del Platawith an initial investment of US$250,000 .
The project grew quickly and today the chain has hotels in Dominican Republic (Cabarete), Ecuador (Ayampe) and El Salvador (El Zonte)each with a local surf ambassador, spaces for coworking and activities that connect travelers with local culture . The recent opening in El Salvador and the launch of an exclusive app consolidate the chain as a benchmark in surf tourism with a clear vision of global expansion .
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