– The company recorded 30% growth in its B2B and B2C channels over the last year, driven by digitalization and regional expansion. With 24/7 global coverage, its own centers and the technological support of E2E, Safe Travel is consolidating itself in a rapidly expanding market. –
The travel assistance business is facing a competitive scenario. According to INDEC data, more than 13.5 million Argentines traveled abroad in 2024, 24% more than the previous year, while inbound tourism remained at 10.9 million non-resident visitors. These figures reflect the magnitude of a market where every detail of the service can make a difference for the passenger.
It is in this field where Safe Travel Assistance, a business unit of TIJE Travel Tech Group, seeks to position itself with a proposal that combines technological innovation and human closeness. “Our differential is not only in the coverage, but in how we treat each case: for us, passengers are not just another number, they are people, and each situation is treated with absolute importance,” says Jessica Migliorino, Commercial Manager of Safe Travel Assistance.
An own structure and a focus on quality
Unlike other companies in the sector, Safe Travel Assistance operates with its own centers under the Help & Care seal, which gives it full control of the operation. This allows it to guarantee homogeneity in the quality of service and maintain a personalized service model in any destination in the world.
«Innovation is key, but we never replace the human. Every call we receive is answered by a real person, prepared to give a quick and empathetic response. That contact makes the difference compared to other more impersonal services,» explains Migliorino.
The model is completed with 24/7 coverage worldwide, making assistance an essential tool for tourists and corporate travelers.
The business performance of the unit in 2024-2025 shows encouraging results. The B2C channel registered growth close to 40% compared to the previous year, driven by the recovery of outbound tourism.
In parallel, the B2B segment—working with travel agencies—represents the next big challenge. «Our immediate objective is to sustain the current level of sales, but we already project exponential growth in agency reach by 2026. We want our alliances to be with partners who share our values: quality and excellence in passenger service,» says the Commercial Manager.
The technological support of TIJE Travel Tech Group
Safe Travel Assistance is part of the structure of TIJE Travel Tech Group, a holding company that brings together different innovation units for tourism. Among them, E2E stands out, the technological division that develops its own solutions applied to the sector.
Thanks to E2E, Safe Travel Assistance can offer agencies state-of-the-art digital tools, such as systems powered by artificial intelligence to streamline procedures and anticipate needs, without them having to assume additional costs.
«The agencies that work with us not only have a differentiated assistance service, they also have access to technological developments that increase their competitiveness. We do it on their behalf, without them having to invest in expensive platforms,» Migliorino points out.
In an increasingly massive market, where service can become standardized, this business unit insists on maintaining the focus on personalization. “Our passenger volume is not the same as that of the main assistances on the market, and that is an advantage: it allows us to be closer to each client and ensure that each experience has the highest quality,” emphasizes the executive.
This closeness is also replicated in working with agencies. The model of this service includes tailored training, strategic support and operational support, so that the service extends coherently from the first point of contact with the traveler to the resolution of any incident at the destination.
Looking forward
Looking ahead to next year, Safe Travel Assistance’s strategy aims to consolidate its presence both in the direct channel and in the agency channel, with a regional expansion plan that is based on three pillars: human attention, proprietary technology and global coverage.
«Tourism is undergoing a transformation process. Our vision is clear: to offer assistance that is comprehensive, that covers the passenger at every stage of their trip and that gives them peace of mind that there is always someone on the other side,» concludes Migliorino.
Safe Travel Assistance emerges at a key moment for Latin American tourism. Its proposal of its own plants, global coverage and internal technological tools positions it as a player that does not only seek volume, but trust and closeness.
In a sector where many services seem the same, the company differentiates itself with a model that puts people at the center and projects a future of sustained growth in the region.
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