Every active user on social networks has surely come across a video of Brad Pitt y Tom Cruise to the pineapples. The scene, which looks like something out of a high-budget Hollywood movie, was actually created in seconds by the AI sensation of the moment: Seedance 2.0.
The scene that went viral on X was made by a tool ByteDancethe parent company of TikTok, which the company describes as “a substantial leap in the quality of generation with AI.”
Seedance 2.0 is an artificial intelligence model to generate video from text prompts and also reference material (images, audio and even video). With it you can create short clips with a “cinematic” aesthetic with improvements in realism, movement physics, scene consistency and audio-video synchronization.
What sets it apart from other video AI is the emphasis on multimodal: not just “text to video”, but allows you to guide the generation using various images (to maintain characters/style), clips and audio samples, seeking more “director” type control (lighting, camera, performance).
The controversy in Hollywood
For the Deadpool screenwriter, Rhett Reesethe video was made with a prompt of only two lines. He looks “very professional,” and that worries him: “If you really think that the Pitt vs. Cruise video is just rubbish, you have nothing to worry about, but I’m in shock.”
“It pains me to say it. It’s probably the end for us«, he says in
The screenwriter is “terrified” by the advance of AI and fears that many people he loves – and himself – “will lose their careers.”
«Hollywood has long been a gatekeeper that keeps young, impoverished people away from the creative levers. When a young person without capital tries to impress Hollywood, they will use tools like these. And among them there will be young Christopher Nolans and incredible things will come out,» concludes Reese.
But he is not the only one who raised his voice after the video went viral. The Motion Picture Association (MPA) Hollywood also came out with the plugs (the MPA, founded in 1922, is a non-profit organization that was established to look after the interests of film studios).
A post to clarify: I am not at all excited about AI encroaching into creative endeavors. To the contrary, I’m terrified. So many people I love are facing the loss of careers they love. I myself am at risk. When I wrote ‘It’s over,’ I didn’t mean it to sound cavalier or…
— Rhett Reese (@RhettReese) February 12, 2026
It issued a statement denouncing that in a single day “the Chinese AI service Seedance 2.0 made unauthorized use of US copyrighted works on a massive scale.”
The organization considers it to be a service “that operates without significant safeguards against infringement” and called for ««immediate cessation» of infringing activities. “ByteDance is ignoring well-established copyright legislation that protects creators’ rights and supports millions of American jobs.”
