The leading Argentine brand in paints presented a new palette that combines design, color psychology and new ways of inhabiting spaces
Within the framework of the Arenales District, the exhibition that turns the design street into the epicenter of Buenos Aires art and creativity, Tersuave presented its new color palette together with its ambassador, Carolina Aubele, a reference in design, style and trends.
The proposal invited us to look at the spaces from a different side: play with color as a tool of design, emotion and transformation. Each tone was thought not only as part of an aesthetic trend, but also from the psychology of color, understanding how tones influence mood, creativity and the way of inhabiting environments.
During the exhibition, visitors were able to learn about the palettes in detail and experience how each combination invites them to experience the spaces in a different way, connecting design, art and well-being. In turn, they participated in an interactive experience in which they assumed the role of interior designers, exploring and combining the different formats that Tersuave proposes to transform the environments.
«Colors are a language that passes through us every day: they inspire, calm, stimulate or comfort. These palettes are born from the idea of inviting people to discover that power and be encouraged to combine and create from a more playful and personal side,» highlighted Carolina Aubele, Color Expert at Tersuave.
This collaboration reinforces the company’s innovative character and its harmony with international trends, while providing a local vision that conceives color as a link between design and daily life.
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