In a world saturated with digital stimuli, the auditory system never rests. Constant notifications, endless video calls, hours with headphones and the urban bustle create a soundscape that is little talked about: the silent noise that damages our ability to listen.
Within the framework of World Hearing Daywhich is commemorated every March 3 on the initiative of the World Health Organization (WHO)specialists warn of a silent epidemic: More than 1 billion young people between 12 and 35 years old are at risk of suffering irreversible hearing loss due to unsafe listening practices, such as prolonged use of headphones at high volume or frequent exposure to loud noise at social events.
The WHO alert: a generation at risk
According to WHO data, 1 in 4 young people could face permanent hearing damage for decades to come if current habits are not changed. Prolonged exposure to sounds above the 85 decibels —equivalent to heavy traffic or a hair dryer—over extended periods can irreversibly destroy the hair cells in the inner ear, responsible for transmitting sound to the brain.
“Acoustic overstimulation is no longer an exclusive concern for adolescents, but rather a growing health problem that affects all ages,” explains the Lic. María Agustina Leiro (MP 8343)speech therapist at GAES, a brand of Amplifon. “In addition to hearing loss, excess digital stimuli can cause auditory fatigue, concentration difficulties, sleep disturbances and increased stress, symptoms that we tend to naturalize as part of modern life.”
The auditory detox: a necessary break
The trend of “detox digital” —conscious breaks from the use of technology— is presented as a key tool not only for mental well-being, but also for the care of the auditory system. “Silence is also a form of care,” emphasizes Leiro.
Practical tips to protect your hearing
Specialists recommend incorporating small habits that make a big difference in the long term:
| Recommendation | Suggested practice |
|---|---|
| 60/60 rule | Use headphones no higher than 60% of maximum volume and for no more than 60 continuous minutes. |
| Toggle devices | Combine the use of headphones with speakers to reduce direct exposure to the ear. |
| Scheduled breaks | Establish “screen-free” times during the day to give the auditory system and brain a rest. |
| spaces of silence | Include silent breaks at home, work or school to allow for sensory recovery. |
| Periodic checkups | Perform hearing checks even if there are no obvious symptoms. Early detection is key. |
The importance of hearing checks
In a context where the WHO emphasizes the healthy aging As a global goal, protecting hearing from an early age becomes an investment in quality of life. “Listening well is not just a matter of sound perception: it is actively participating in conversations, maintaining social ties and preserving cognitive health,” emphasizes Leiro.
GAESas part of Amplifon—a global leader in hearing solutions with more than 10,000 points of sale in 26 countries— promotes hearing health awareness year-round. The company offers personalized evaluations and solutions adapted to each need, reaffirming its commitment to healthy hearing for everyone.
Silence also heals
He World Hearing Day reminds us that noise is not always strident: it is often constant, digital and quietly invasive. Reducing exposure, taking breaks, and consulting specialists are simple but powerful steps.
“Reducing noise today is the best way to continue hearing well tomorrow”concludes the specialist.
Fuente: World Health Organization (WHO) and statements by Lic. María Agustina Leiro, speech therapist at GAES (an Amplifon brand).
For more information:
- GAES Argentina | Instagram: @GaesArgentina
- Amplifon Corporate
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