“We are working to make Argentina a leader in connectivity in the region”

This was stated by Roberto Nobile, CEO of Telecom Argentina in the panel “Strengthening innovation ecosystems” at International Conferences 2025, which are held at the Hilton Hotel in Buenos Aires. He was accompanied by Juan Pablo Estevez, Managing Director South Latin America of AWS and by Marcelo Benítez, CEO of Millicom.

Nobile highlighted the need for “regulation that accompanies the evolution of the ecosystem, along with an orderly macro and long-term legal security.”

The company, which has evolved into a technology company, is incorporating different enabling tools, such as public clouds and artificial intelligence, with the goal of “improving internal efficiency and customer experience.”

«The challenge is to ensure that, in the short term, Argentina leads connectivity in the region. In the last seven years we invested USD 7 billion in infrastructure and systems that strengthen connectivity.»

«However, the need for data is increasing at an accelerated pace. The challenge is to continue expanding network deployment, improving latency and continuing to invest in a sustained manner to generate greater scale,» he concluded.

In this regard, Estevez said that the cloud allows good management of big data, which results in generating scale models. “There is no model that offers good results without a data source that feeds it.”

Furthermore, he indicated that new technological developments require a cultural transformation and a rethinking of work culture. “The point is not the availability of new technologies but the mindset that gives us the ability to implement them in the best possible way”

“We have a knowledge challenge in Latam and a profound transformation is coming driven by AI: how to create benefits or added value in a sustainable way for companies and the population.”

In turn, Marcelo Benítez, CEO, Millicom, stated that AI is the “great enabler” to achieve “better experience at greater efficiency”, a strategy that the company pursues in the 10 countries where it has a presence.

“We see it in three verticals: in personal assistants, in the automation of transactional processes and in the automation of industrial processes.

Benítez specified that they seek to implement “the best practices that have the potential to gain scale” and added: “This is just beginning, but we have to get on this trend because there is no turning back.”