WTM Latin America takes another step in valuing the travel agent and launches the campaign “Protagonist Agent”a structured and exclusive day for professionals in the sector who participate in the event. The initiative reinforces the idea that the Travel agent is a central actor in the tourism chain and in the event, since it is the one who connects the product, the service, the destination and the traveler.
Exclusive content designed to boost your business
As part of this strategy, WTM Latin America maintains the free registration for this category and has structured a series of content dedicated exclusively to these professionals. In each of the three event theatersenriching topics for the travel agent will be presented every day, addressing:
- Tendencies of the sector
- Business challenges and new market dynamics
- Innovation and technology applied to intermediation
- Distribution and sales strategies
- Customer experience and new ways to generate value
An exclusive lounge to work and connect
In addition to the content, the event creates a Exclusive lounge for Travel Agentsa space designed for productivity and relationships. It will be an environment for work, establish contacts and exchange experiences with colleagues in the sector. The initiative reflects a clear reading of the market: Agents need structure, not just access.
Meeting tool: business before, during and after
WTM Latin America also strengthens agents’ access to meeting toolwhich allows make appointments with exhibitors and exchange contacts before, during and after the event. This functionality is an important advantage for those looking to optimize time, expand their connections and transform their presence at the fair into concrete business results.
A continuous recognition strategy
“The first edition of the campaign is not an isolated action, but part of a continuous engagement and recognition strategy because it’s professional», he says Bianca Pizzolito, head of WTM Latin America. The organization highlights that other initiatives focused on the agent’s experience continue to be developed, consolidating their leading role both in the fair and in the global tourism ecosystem.
Useful information for travel agents
- Event: WTM Latin America 2026
- Dates: Of the April 14-16, 2026
- Place: Expo Center NorteSao Paulo, Brazil
- Registration for Travel Agents: Free through the official website of the event in Portuguese, English or Spanish
- Featured benefits: Exclusive content in three theaters, own Lounge, access to the meeting tool
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