WTM Latin America reinforces the prominence of travel agents with its Agente na Estrada program

The program Agente na Estrada (Agent on the Road) is consolidated as one of the key initiatives of the WTM Latin America 2026with the aim of convening 500 travel agents from all over Brazil. Designed to offer training, high-level networking and business generation, this program reinforces the central role of these professionals in the main B2B tourism fair in Latin America, which will be held from April 14th to 16th at the Expo Center Norte in São Paulo.

A complete immersion in the largest B2B tourism event

The program maintains its structure and criteria, delving into the agent’s strategic experience within the fair. Their proposal is to facilitate a full immersionconnecting participants with operators, destinations, hotel chains and technology providers in an environment designed for qualified exchange.

Training as a central premise to strengthen the sector

Bianca Pizzolito, event director of WTM Latin America, highlighted the importance of the initiative: «Training is a central premise of WTM Latin America. «Travel agents play a strategic role in the tourism chain, and Agente na Estrada was created precisely to offer access to knowledge, relevant content and qualified connections that strengthen their performance in the market.».

Participation criteria and exclusive benefits

For the 2026 edition, the participation criteria will prioritize travel agents with CNPJ active for more than five yearsregular registration in Cadastur and proven relationships with the market. «It is also mandatory to follow the official event schedule and arrange meetings with exhibitors through the WTM platform»highlighted Virgínia Marques, Marketing Director.

Among the confirmed benefits are:

• Logistical support and facilitated access to the event.
• Participation in exclusive meetings and actions.
• Opportunity to expand the product portfolio and learn about launches.
• Direct contact with trends and new business models.

Registration and projection for 2026

Las registrations for the Agente na Estrada 2026 program will be available soon on the official WTM Latin America website. The 500 places limited editions seek to replicate the success of previous editions, bringing together professionals from all regions of Brazil. The fair itself is consolidated as the epicenter of regional tourism, promoting professionalization and high-impact commercial connections.